Growth continued in the global wearables market during the second quarter of 2018 (2Q18) as shipment volume reached 27.9 million units, up 5.5 percent from the previous year according to data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker.
Author: SGB Media
Skechers’ Bobs For Dogs Campaign Helps 583,000+ Animals
Skechers said that through the philanthropic Bobs from Skechers and Bobs for Dogs collections, Skechers helped 583,000 shelter pets in the U.S., including saving the lives of more than 241,000 animals nationwide through the company’s $3 million donation to Best Friends Animal Society.
Pentland Brands Appoints Simon Breckon To Lead Ellesse
Pentland Brands Limited announced the appointment of Simon Breckon as the new brand director of Ellesse.
New Balance Taps Artificial Intelligence To Spot Fashion Week Trend-Setters
New Balance is deploying artificial intelligence to track the outfits of New York Fashion Week attendees and reward those with the best style-sense with free sneakers.
Colin Kaepernick Featured In Nike’s ‘Just Do It’ 30th Anniversary Ad
Colin Kaepernick will be one of the athletes featured by Nike as part of the 30th anniversary of the “Just Do It” ad campaign. Gino Fisanotti, Nike’s VP of brand for North America, told ESPN, “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”
Deuter Withdraws From Trial Participation In Walmart Premium Outdoors Platform
Deuter USA announced that the company will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. The move follows Black Diamond Equipment’s move to send a cease and desist to Wal-Mart to remove Black Diamond’s logos and images from the site.
Garry Mason’s “Legends of the Outdoors” Hall of Fame Inducts Linda Powell
Garry Mason’s “Legends of the Outdoors” inducted Linda Powell, director of media relations at O.F. Mossberg & Sons, Inc., into its Hall of Fame in recognition of her dedication to the outdoor industry, promotion of hunting heritage and her efforts in furthering conservation.
Gerber Partners With Team Rubicon
Gerber Gear, the supplier of activity-specific knives and multi-tools, announced plans to support Team Rubicon by donating 10 percent of all proceeds made during the month of September through gerbergear.com in acknowledgment of National Preparedness Month.
Sweet Protection Adds Two News Agencies
Sweet Protection, makers of helmets and protective gear, announced the hiring of two specialized agencies to bolster sales and PR efforts for their brand in North America.
Tern Makes Hires
Tern, the cycling company, and Stile Products, Tern’s North American distributor, announced the addition of two new members to the team: Steve Gluckman and Josh Schlee.
Earth Treks Opens North America’s Largest Climbing Gym
Earth Treks Climbing and Fitness announced the official opening of North America’s largest indoor climbing gym. The 53,000-square-foot facility in Englewood, CO, will feature world-class climbing and bouldering, along with amenities such as a yoga studio, fitness and cardio zones, climbing classes, a fully-stocked retail gear shop, high-end locker rooms and onsite childcare.
Aisle Talk Week of August 27
Top headlines from the active lifestyle industry you may have missed this week, including Black Diamond Equipment Ltd. sending Walmart a cease and desist notice in response to the launch of a new outdoor website on Walmart.com curated by Moosejaw.
Hybrid Apparel Appoints President
Hybrid Apparel promoted David Lederman, COO, to president.
Nike To Sponsor Jaren Jackson Jr.
Nike has signed Jaren Jackson Jr., the fourth pick in the the 2018 NBA draft, to a multi-year endorsement deal, according to ESPN. The forward from Michigan State joined the Memphis Grizzlies.
Adidas Realigns Western Europe Management
Adidas appointed Arthur Hoeld as managing director for Western Europe, according to a report on ISPO.com. Alain Pourcelot, who was previously responsible for the Western European business, has moved to the management of the training unit.
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