ESPN partnered with Ebay to make Ebay’s sports equipment, fashion apparel, memorabilia and collectibles more discoverable on ESPN.com web and mobile web.
The range of items available will include signed footballs and mint condition rookie card as well as basketballs and licensed team hoodies.
“There are few things people are more passionate about than sports, and the apparel, memorabilia and collectibles associated with our favorite athletes and teams have become an important part of sports fandom,” said Suzy Deering, chief marketing officer of eBay Americas. “ESPN and eBay are connecting the world’s largest sports community with the greatest collection of related inventory to deliver shopping experiences when fans are most engaged. Whether it’s immediately following the big game, or when a sports legend is in the headlines, we’ll help fans immediately shop the moment.”
“ESPN and eBay have had a long-standing relationship that has continually brought together the best of both brands,” said Ed Erhardt, President, ESPN global sales & marketing. “By leveraging data-driven ad solutions, we are now able to better serve and celebrate our fans with a shopping experience that is relevant and personal to them.”
Ebay will deliver this experience via contextually integrated shopping modules–including licensed fan apparel of the teams they care most about–to fans on ESPN.com web and mobile web, allowing fans to easily find officially licensed products from their favorite sports while following their favorite athlete or team.