Warrior Dash, the obstacle course race that more than 3 million people have completed since 2009, announced additional race distance options beginning in 2019.
Author: sportsoneauthor

Nite Ize Secures New Global Distribution Headquarters
Nite Ize has secured one of the last available 160,000-square-foot warehouses in Boulder County to serve as the company’s new global distribution headquarters to support growth.
Croakies Signs Tyler Eifert
Croakies, the original manufacturer of industry-leading outdoor retention products, announced the company has expanded the company’s relationship with all-pro tight end and serial outdoorsman Tyler Eifert.
Thermacell Partners With Outtech
Thermacell Repellents Inc. announced a new partnership with Outtech Inc. Based in Aurora, OH, Outtech is the premier sales and marketing agency in the outdoor and sporting goods industry. Effective September 1, Outtech is representing Thermacell’s Mosquito and Tick products across the United States, including Alaska and Hawaii.

JBL Extends NBA Partnership
JBL renewed the company’s multi-year relationship with the NBA and expanded the company’s footprint among players and teams.
Macy’s To Hire 80,000 Seasonal Employees In 2018
Macy’s Inc. on Wednesday announced plans to hire approximately 80,000 seasonal colleagues for positions at the company’s Macy’s and Bloomingdale’s stores, call centers, distribution centers and online fulfillment centers nationwide for the 2018 holiday season. Macy’s anticipates a strong and successful holiday shopping season.
Nike Veteran Joins Curaleaf
Chris Melillo, who formerly served as senior director of stores North America for Nike Inc. and VP of stores for DTLR/Villa, has joined Curaleaf, a vertically integrated cannabis operator based in Wakefield, MA.
Prana Partners With Jam Collective
Prana, which is owned by Columbia Sportswear, named Jam Collective as the company’s public relations agency of record.

Vans Brand Targets $5 Billion In Revenue By 2023
Vans, owned by VF Corp, plan to grow revenue by $2 billion to reach $5 billion by fiscal year 2023, representing growth between 10 and 12 percent over the five-year period. VF officials will detail Vans’ growth plans at an investor meeting being held Wednesday at Vans’ Costa Mesa headquarters.
Sports Direct’s Chairman Keith Hellawell To Step Down
Sports Direct said Keith Hellawell plans to step down as chairman and as a director of the company, having served since November 2009. Senior Independent Non-Executive Director Simon Bentley has retired as a director.
Report: Adidas To Re-Up Naomi Osaka In Mega-Deal
Adidas is planning to sign a record-breaking endorsement deal with U.S. open champion Naomi Osaka, according to The Times.

JD Sports Sees Small Assist From Finish Line In Half, Tests Planned
JD Sports said its acquisition of The Finish Line in June resulted in a small contribution to both earnings and sales in the first half ended August 4. The U.K. sneaker retail giant said it planned to “test JD’s highly differentiated multichannel retail proposition in the United States with a small trial” while leveraging “JD’s recognised global market-leading standards” at Finish Line’s existing locations.

Nike And Foot Locker Upgraded On Nike’s Innovation Pipeline
Nike was upgraded to “Buy” from Canaccord Genuity while Foot Locker was upgraded to “Outperform” by Wells Fargo. Both upgrades were tied to successful recent launches and bright prospects for future ones from Nike. Canaccord Genuity analyst Camilo Lyon also called Nike’s controversial Colin Kaepernick “Just Do It” anniversary campaign a “stroke of genius.”

Peak Resorts Misses On Q1 Revenue & Income
Peak Resorts Inc., which operates a number of U.S. ski resorts, on Tuesday reported a loss for the first quarter ended July 31 of $11.8 million, or (87) cents per share, missing analysts’ estimates by 4 cents. The company’s revenue of $7 million fell short of Wall Street expectations by $0.6 million.
NRF Announces New Programming And Networking Opportunities At Shop.org
The National Retail Federation announced a series of new programs, guest events and networking opportunities at this week’s annual Shop.org conference, which will be held Tuesday through Friday in Las Vegas.