Ultimate Direction, the maker of brand in hydration and wearable gear, has signed Hardrock 100 winner and global adventurer Anna Frost.
Author: SGB Media
Big Rock Sports Merchandise Manager Retires
Big Rock Sports announced the retirement of senior merchandise manager Rocky Conroy.
The North Face Partners With The Grand Traverse
The North Face announced a three-year sponsorship of The Grand Traverse.
ENO Partners With One Percent For The Planet
Eagles Nest Outfitters (ENO), creators of camping hammocks and innovative outdoor accessories, has joined 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment.
In Memorium: Jim Bridwell, Mountaineering Maverick, 1944-2018
In Memorium: Jim Bridwell, Mountaineering Maverick, 1944-2018
The Hunger Games or the Olympic Games?
Social media cannot get enough of Olympic commentators Tara Lipinski and Johnny Weir.
VF’s Q4 Powered By Vans, North Face Misses Plan
VF Corp. reported sales at Vans vaulted 35 percent in the fourth quarter, led by a 38 percent climb in the Americas. North Face missed plan in part due to aggressive efforts to clear Amazon of unauthorized dealers and reduced off-price sales overall but is still expected to see high-single digit growth for 2018.
Outdoor & Recreation Drives Newell Brands’ Play Segment Growth In Q4
Newell Brands reported sales in its Play segment climbed 6.6 percent in the fourth quarter. Core sales grew 5.4 percent, reflecting strong growth on Coleman, Contigo, Marmot and Team Sports partially offset by declines on Fishing.
Puma’s Women’s Focus Paying Off
Following the report of its third strong annual campaign in a row, Bjørn Gulden, CEO, Puma SE, detailed the many ways the brand’s focus on female training, its celebrity brand ambassadors, and its ability to amplify its voice through social media is helping drive the company’s turnaround.
Aisle Talk, Week of February 12
Top headlines from the active lifestyle industry you may have missed this week.
Svart Design: 360-Degree View
Snøhetta has revealed plans for a sustainable ring-shaped hotel that will be nestled at the base of Norway’s Almlifjellet mountain, within the Arctic Circle.
WSL Will Not Hold Billabong Pipe Masters In 2019
The World Surf League announced that it will not hold the Billabong Pipe Masters Surf Meet on Oahu in 2019. WSL has been seeking to change the dates on its requested dates of two of its tournaments — the Billabong, which historically has run in December, and the Volcom Pipe Pro, which is held in January.
Newell Brands’ Play Segment Delivers Mid-Single Digit Gain In Q4
Newell Brands reported that its Play segment generated net sales of $563 million, a 6.6 percent increase compared with $529 million in the prior year. Core sales grew 5.4 percent, reflecting strong growth on Coleman, Contigo, Marmot and Team Sports partially offset by declines on Fishing.
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