Adidas And Vans Winning With Teens

Adidas, Vans, Supreme, Champion and Lululemon all saw a strong uptick in mindshare among teens in Piper Jaffray’s 35th semi-annual Taking Stock With Teens survey. Nike, Converse and Under Armour all lost ground.

The Bravest Coat

Canada Goose honors New York’s bravest by partnering with the FDNY Foundation to create a coat dedicated to the spirit and strength of New York’s finest.

University Of Washington Switches From Nike To Adidas

University of Washington athletic officials announced plans for a 10-year agreement to make Adidas the official athletic footwear and apparel partner of the Huskies through June of 2029. The university had been wearing Nike for 20 years.

Nike Continues Tech-Buying Binge

The acquisition of Invertex promises to move Nike further down the road of being able to offer more personalization and customization to consumers while addressing the complexities of finding the correct shoe size online.