Canada Goose honors New York’s bravest by partnering with the FDNY Foundation to create a coat dedicated to the spirit and strength of New York’s finest.
Author: SGB Media
Kansas And North Carolina State Caught In College Basketball Probe
An Adidas executive conspired with others to pay the families of players to commit to Kansas and North Carolina State, according to a new court documents. Louisville and Miami had been the only schools involved in the FBI’s probe into corruption in college basketball.
Columbia Sportswear To Acquire Remaining Interest In China Joint Venture
Columbia Sportswear Company announced the intent to acquire the remaining 40 percent interest in Columbia Sportswear Commercial (Shanghai) Company, the joint venture that the company currently operates in China with Swire Resources Limited, a subsidiary of Swire Pacific Limited.
University Of Washington Switches From Nike To Adidas
University of Washington athletic officials announced plans for a 10-year agreement to make Adidas the official athletic footwear and apparel partner of the Huskies through June of 2029. The university had been wearing Nike for 20 years.
Canada Goose Files $1.25B Preliminary Base Shelf Prospectus
Canada Goose Holdings Inc. has filed a preliminary short form, base shelf prospectus with the securities regulatory authorities in each of the provinces and territories of Canada.
Volcom Hits The Selling Block
Kering said it plans to sell its Volcom, the action sports brand, to focus purely on luxury goods.
Nike Slips, Adidas Gains In Piper Jaffray’s Teen Survey
According to Piper Jaffray Companies’ 35th semi-annual Taking Stock With Teens survey, Nike dominated teen spending among brands but saw some eroding mindshare. Adidas climbed further, hitting a new peak in mindshare.
Nike Continues Tech-Buying Binge
The acquisition of Invertex promises to move Nike further down the road of being able to offer more personalization and customization to consumers while addressing the complexities of finding the correct shoe size online.
Adidas Partners With Lean In To Promote Equal Pay For Women
Lining up with Equal Pay Day held on April 10, Adidas and sister brand, Reebok, are partnering with Lean In, the movement founded by Facebook chief operating officer Sheryl Sandberg to encourage gender equality in the workplace and support equal pay.
Dick’s To Open Stores in Waco And North Little Rock
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods stores in April in Waco, TX and North Little Rock, AR.
Kirk Palmer Associates Leading President Search For Famous Footwear
Kirk Palmer Associates has been retained to guide the search for a new president for Famous Footwear. Caleres Inc. recently announced that Famous Footwear’s president, Rick Ausick, will retire this year as part of a planned succession.
Paddlesports Retailer Again Names Rapid Media Official Media Partner
Paddlesports Retailer has again partnered with Rapid Media as the official media partner of the 2018 show in Oklahoma City, OK. New for 2018 will be the Paddling Magazine Product and Industry Awards held the evening of Wednesday, Aug. 29, of Paddlesports Retailer.
GearLab Names What’s Up Public Relations As Agency Of Record
Taipei, Taiwan-based paddle and accessories designer GearLab Outdoor has named Denver, CO-based What’s Up Public Relations the company’s agency of record.
Camber Outdoors Welcomes 15 new Corporate Partners In Q1
New 2018 Corporate Partners include Clif Bar, Cotopaxi, Evo, Hoka One One, GoLite 2.0, Native Eyewear, Notogroup, Prana, Santa Cruz Bicycles, Sanuk, Scarpa, Spyder, Teva, Waypoint Outdoor and Yeti Coolers.
Cairn Names Backbone Media PR Agency Of Record
Cairn, the Bend, OR-based outdoor gear subscription box company, has hired Backbone Media, a firm that has offices in Carbondale and Denver, CO, to manage the company’s communications strategy and public relations.
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