Bauerfeind, a maker of orthopedic braces and other devices to support the joints and the back, and the National Basketball Association announced a new multiyear partnership making Bauerfeind’s GenuTrain NBA an officially-licensed knee support of the league.
Author: sportsoneauthor
San Antonio To Host 49th Annual National AD Conference
More than 2,400 athletic administrators, spouses, guests and exhibitors will be attending the 49th annual National Athletic Directors Conference (NADC) Friday through. Tuesday (December 14-18) at the Henry B. González Convention Center in San Antonio

Farfetch To Acqure Stadium Goods
Farfetch Limited, a leading technology platform for the luxury fashion industry based in London, announced its definitive agreement to acquire Stadium Goods, the sneaker and streetwear marketplace, for an enterprise value of $250 million. Following the acquisition, Stadium Goods will continue to operate as a standalone brand on the Farfetch platform and will be led by its existing management team.

Under Armour’s Shares Slide On Weak Guidance
Under Armour Inc. at its Investor Day on Wednesday introduced the company’s 2023 strategic growth plan that calls for a return to a low double-digit growth rate by 2023. But shares of Under Armour fell $2.32, or 10.5 percent, to $19.80 as the company said it expects only low single-digit revenue growth on average over the next five years, including 3 to 4 percent growth in 2019 as gains overseas offsets flat sales in North America.

Report: Dick’s Among Companies Interested In Buying Some Stores From Sears
According to a report from Bloomberg, Dick’s Sporting Goods is among the companies that might be interested in buying some stores from Sears Corp. following that company’s bankruptcy. Sears is still weighing a $4.6 billion bid from its chairman, Eddie Lampert, but selling stores that Lampert needs as part of his turnaround plan would jeopardize that deal.
Garmin Health, ActiGraph Collaborate On Wearable Solutions For Clinical Trials
Garmin International Inc., a unit of Garmin Ltd. on Wednesday announced a collaboration with ActiGraph to explore creation of innovative health and activity monitoring solutions that would utilize Garmin wearables and ActiGraph‘s CentrePoint data analytics platform for academic research, clinical trials, and remote patient monitoring.
NBA’s Derek Fisher Joins Luxury Asset Capital Sports & Entertainment Group
Luxury Asset Capital, a leading provider of alternative financing, today announced the formation of its Sports & Entertainment Group and that NBA legend Derek Fisher and leading media, entertainment and sports attorney Samuel “Sandy” Fox have joined the group.
NoSweat Announces International Licensing Deal with United Sports Brands
NoSweat, market pioneer and creator of patented sweat-absorbing, disposable performance liners for hats, helmets, hard hats and visors, announces a five-year international licensing agreement with United Sports Brands, a global leader in sports performance and protective products.
China Sports Culture Expo & China Sports Tourism Expo 2018 Open in Guangzhou
On December 11, China Sports Culture Expo & China Sports Tourism Expo 2018 opened in Guangzhou. Li Yingchuan, Deputy Director of the General Administration of Sport of China (GAS); Huang Ningsheng, Vice Governor of Guangdong Province; and Wen Guohui, Mayor of the Guangzhou attended and gave addresses at the opening ceremony.
Dallas Fuel To Host First Home Games in Overwatch League History
The Overwatch League, the first global professional esports league with city-based teams, today revealed the 2019 season schedule, which includes a weekend of eight matches hosted in North Texas by the Dallas Fuel franchise on April 27–28, 2019.
Footaction Launches ‘No1Way to COZY’ Campaign Featuring Guapdad 4000
Footaction has announced #No1Way to COZY, the second installment in the brand’s #No1Way campaign. Fashion tastemaker and recording artist Guapdad 4000 stars in the three-part digital video series that defies social standards and fashion formality by showcasing some of fashions’ coziest apparel in unexpected settings.

Therm-a-Rest’s Senior Product Developer Jim Marson Retires After 31 Years
Seattle-based Therm-a-Rest, the industry leader in premium outdoor camp comfort, on Wednesday announced the retirement of its senior product developer, Jim Marson, at the end of the year.

Go RVing Partners With Verde Brand Communications
Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs.
Mammut Partners With Jackson Hole Mountain Resort
Swiss-based outdoor brand Mammut has announced its appointment as an official partner of Jackson Hole Mountain Resort, Jackson, WY.
Big Rock Sports Gear Up For First-Ever National Show
Big Rock Sports will hold its first-ever national Outdoor Expo in Nashville, TN from January 7–9, 2019. Based on previous years where the company held two regional shows, the company is seeing strong registration numbers for this bigger buying event.