On December 11, China Sports Culture Expo & China Sports Tourism Expo 2018 opened in Guangzhou. Li Yingchuan, Deputy Director of the General Administration of Sport of China (GAS); Huang Ningsheng, Vice Governor of Guangdong Province; and Wen Guohui, Mayor of the Guangzhou attended and gave addresses at the opening ceremony.
Author: SGB Media
Dallas Fuel To Host First Home Games in Overwatch League History
The Overwatch League, the first global professional esports league with city-based teams, today revealed the 2019 season schedule, which includes a weekend of eight matches hosted in North Texas by the Dallas Fuel franchise on April 27–28, 2019.
Footaction Launches ‘No1Way to COZY’ Campaign Featuring Guapdad 4000
Footaction has announced #No1Way to COZY, the second installment in the brand’s #No1Way campaign. Fashion tastemaker and recording artist Guapdad 4000 stars in the three-part digital video series that defies social standards and fashion formality by showcasing some of fashions’ coziest apparel in unexpected settings.
Therm-a-Rest’s Senior Product Developer Jim Marson Retires After 31 Years
Seattle-based Therm-a-Rest, the industry leader in premium outdoor camp comfort, on Wednesday announced the retirement of its senior product developer, Jim Marson, at the end of the year.
Go RVing Partners With Verde Brand Communications
Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs.
Mammut Partners With Jackson Hole Mountain Resort
Swiss-based outdoor brand Mammut has announced its appointment as an official partner of Jackson Hole Mountain Resort, Jackson, WY.
Big Rock Sports Gear Up For First-Ever National Show
Big Rock Sports will hold its first-ever national Outdoor Expo in Nashville, TN from January 7–9, 2019. Based on previous years where the company held two regional shows, the company is seeing strong registration numbers for this bigger buying event.
SportsEngine Enhances Mobile App With New Activity Feed
SportsEngine Inc., an NBC Sports Group company and the leading youth sports technology provider, is launching an all-new ‘activity feed’ feature into its flagship SportsEngine mobile app.
Peak Resorts Slightly Widens Q2 Loss
Peak Resorts reported a slightly wider loss in its seasonally-slow second quarter as revenues declined 9.3 percent. Timothy D. Boyd, president and CEO, said, ““As fall turns to winter, we are pleased to report our earliest-ever start to a ski season as snowmaking combined with healthy natural snowfall allowed us to open both Mount Snow and Wildcat in late October and kick off the 2018/2019 ski season with a strong start.”
Columbia Sportswear Hires Peter Ruppe To Drive Footwear Growth
Columbia Sportswear has hired Peter Ruppe, a footwear industry veteran most recently at Under Armour, as VP of footwear. According to the Oregonian, Ruppe will guide an effort to double Columbia’s footwear sales within three years.
Hala Gear Opens Warehouse in Auckland, NZ
Steamboat Springs, CO-based SUP maker Hala Gear has opened a warehouse in Auckland, New Zealand, and now ships direct to customers on the North and South Islands.
2019 Colorado Classic Becomes Women’s-Only Pro Cycling Race
The 2019 Colorado Classic will become the only women’s stand-alone stage race in the Western Hemisphere on the Union Cycliste Internationale (UCI) calendar and USA Cycling’s Pro Road Tour, organizers of the race announced Tuesday, while raising the bar for pro women’s cycling around the world.
Stio To Open Store In Park City
Stio, the mountain lifestyle brand based in Jackson Hole, WY, announced the opening of its next Mountain Studio retail store in Park City, UT. The brand has leased a historic Main Street building and plans to open in mid-February.
Osprey Welcomes Brian Mecham As Senior Director Of Sales
Osprey announced the hiring of Brian Mecham as senior director of sales. Most recently, Mecham served as VP of Sales for Spyder Active Sports.
The Buckle Sets Special Dividend, Hires General Counsel
The Buckle’s board authorized a $1.00 per share special cash dividend. The company also announced that Brady M. Fritz has been appointed to the position of general counsel and corporate secretary.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal