Redfeather Donates Percentage of Profits to NSCD

For the 2004-05 winter seasons, Redfeather marketed a unique snowshoe model called the “Freedom” to benefit the NSCD as well as celebrate its 15th anniversary. A total of 5% of its total sales went to the NSCD as well as an exclusive hangtag created to il

Black Diamond Becomes AMGA Diamond Level Sponsor

Black Diamond Equipment has become a Diamond Level Sponsor of the American Mountain Guide Association (AMGA). Black Diamond will also be the exclusive partner of the 2005 Rock Guides exams, offering aspirant guides funding and support…

NSGA Declares Support for Association Health Plan Bill

House committee last week approved legislation that would help small businesses meet rising health insurance costs by authorizing the creation of Association Health Plans. The National Sporting Goods Association (NSGA) strongly supports this legislation a

Merrell Inks TV Ad Deal with ‘Globe Trekker’

Supporting its new “Let’s Get Outside” brand positioning encouraging consumers to embrace outside activities regardless of skill level, Merrell Footwear has signed on as a co-sponsor for Globe Trekker. Globe Trekker is a public television series seen on

FIFA Inks Eight-Year Deal with Global Brands Group

FIFA has appointed Global Brands Group as its exclusive store operator for the FIFA Stores and exclusive licensing representative worldwide for 2007-2014. In addition, Global Brands Group will act as the on-site concessionaire for all FIFA events througho

Johnson Outdoors to Remain Public Company

Johnson Outdoors announced that while its proposed merger with JO Acquisition Corp. received enormous support from Johnson Outdoors' longstanding shareholders, it did not receive the support of some institutions that more recently became shareholders

Thule Acquires Swedish Trailer Manufacturer

Thule has acquired the Swedish trailer manufacturer Star Industrier AB, Bromölla. The company will be consolidated into the Thule Group with effect from January 1st 2005. Star Trailers has annual net sales of approximately SEK 40 M ($5.5 mm) and produces

Kelty Signs U.S. State Dept. Deal

Kelty has inked a specialty contract with the U.S. State Department for the purchase of 110,000 daypacks. The packs
will be filled with basic school supplies and distributed by the State Department to school-age children in 13 countries. The Kelty daypack

Fox Inks Deal with NORBA

FOX Racing Shox will be sponsoring the NORBA National Mountain Bike Series and the USA Cycling National Mountain Bike Championships. A large portion of the sponsorship money provided to the Series by FOX will go towards prize money for the Professional Do