Starting next week, Reebok's fully integrated marketing campaign for “I Am What I Am,” will offer bonus footage through 'On Demand' TV including exclusive interviews with Allen Iverson, as well as Jay-Z and 50 Cent. Rbk partnered with Brigh
Author: SGB Media
Black Diamond Goes Solar with Retail Shop
Black Diamond Equipment, an Environmental Protection Agency Green Power Partner, announced collaborative effort with Solar Energy International to install solar panels on its retail store. In an upcoming Photovoltaic Design and Installation Class, SEI stu
PrimaLoft Supports Northern Forest Canoe Trail
PrimaLoft has signed on as a supporter of the Northern Forest Canoe Trail project, a 740-mile water trail which links the watersheds of northern New York, Vermont,
Québec, New Hampshire and Maine…
Federman and Sherwood File Class Action Against Orange 21
On March 24, 2005, a class action lawsuit was filed by Federman & Sherwood in the United States District Court Southern District of California against Orange 21, Inc. The complaint alleges violations of federal securities laws, Sections 10(b) and 20(a) of
Callaway Q1 Sales Expected to Fall 17%; Earnings Down 50%
Callaway Golf Company estimates net sales for the first quarter ended March 31 of approximately $300 million with corresponding earnings per diluted share ranging from 26 to 28 cents. Excluding integration charges of approximately 3 cents per diluted shar
NiteRider Taps Gresmer as National Sales Manager; Earley and Assoc. Covers S.E.
NiteRider Technical Lighting Systems continues to add key personal and promote solid performers internally. Also added to the mix is Earley and Associates as the new sales force for Southeast states. With this strengthening of the company, NiteRider expec
Bain Sells Jack Wolfskin to German Investment House, Quadriga
Funds advised by Bain Capital have sold all shares of Jack Wolfskin to private equity firm Quadriga Capital. Jack Wolfskin Top Management will continue to hold a considerable part of the shares. No financial details were disclosed…
VNU Rolls Out ‘Green Steps’ Company-Wide
At the recent Outdoor Retailer Winter Market in Salt Lake City, Utah, OR introduced a new concept called the “Green Steps” program — designed to raise awareness on sustainability and showcase outdoor companies that support a healthy environment. The prog
Quiksilver Acquires Australian Surf Retail Chain
Quiksilver has acquired one of Australia's top retail groups, Surfection, which will join Quiksilver's more than 240 Boardriders Club stores throughout the world. The acquisition is integral to Quiksilver's current retail growth and its lon
Interbike Says 97% of Show Attendees Satisfied
Interbike show management announced the results from its poll of exhibitor and retailer attendees from the 2004 show. Overall, the survey concludes that 97% of attendee respondents and 93% of exhibitor respondents indicated that they were either very sati
Access Fund Continues Fight for Cave Rock
The Access Fund will appeal the ruling made by a federal judge upholding a decision by the US Forest Service (USFS) to ban climbing at Cave Rock. The Access Fund is a national, non-profit climbers advocacy organization representing the interests of more t
SIA.06 is Sold Out
The SIA.06 SnowSports Show is officially sold out. SIA.06 will take place at Mandalay Bay Convention Center for the fourth straight year, January 23-26, 2006. To date over 320,000 square feet has been sold with exhibitors on tap to showcase more than 750
Clif, Cytomax, and Hydrapak Ink Sea Otter Multi-Year Sponsorship
The Sea Otter Classic has added Clif Bar, Hydrapak and Cytomax as multi-year sponsors. The 15th annual Sea Otter Classic, known throughout the cycling world as the racing season’s kick-off event, will be held on April 14-17, 2005 at the Laguna Seca Recrea
Lotto Launches Cosmetics Line
Lotto Sport Italia is extending its product portfolio with the launch of a cosmetics line with a licensing agreement with Weruska & Joel for the exclusive world-wide production and distribution of a Lotto-branded perfumes and cosmetics. The new line was p
CamelBak Inks Deal with Bobby Julich
CamelBak Products, LLC has inked an agreement with Bobby Julich, U.S. Olympic Bronze Medalist in Athens 2004 in the men’s time trial event. Julich, who spends his time living between Reno, NV/Lake Tahoe, CA and Nice, France will be working with CamelBak d
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