NiteRider Technical Lighting Systems continues to add key personal and promote solid performers internally. Also added to the mix is Earley and Associates as the new sales force for Southeast states. With this strengthening of the company, NiteRider expects that the brand's reputation as “the leader in technical, action sports lighting” will increase.

Jack Gresmer joins the company in the newly created position of National Sales Manager. Jack brings many years of cycling industry experience to the position along with his enthusiasm for the job ahead.

“I am very excited to be a part of the NiteRider organization. This is a tremendous opportunity for me to contribute my 20+ years of experience in the IBD channel to NiteRider” says Gresmer.

Among Gresmer’s homes in the industry, he has been on the outside as a sales rep for West Coast Cycles and Giant Bicycles before a lengthy and successful stay at Brunswick Bicycle where he contributed to tremendous growth in the company’s sales in both dollars and total bikes sold.

Also new to NiteRider is Jessica Lefstein as Manager of the Customer Service departments. Jessica too comes from a bike industry background, having worked for a number of high quality retailers in Southern California as well as Canada. Joining Jessica in the Customer Service department is Davilynn Bontz. Davi has actually been an essential member of the team for a while now and is being promoted and recognized for her hard work. The pair look forward to continuing NiteRider’s reputation for stellar service to both its retailers and consumers.

Earley and Associates has been added to the company’s outside sales force and brings renewed focus and attention to the Southeast United States. With salesmen John Greer, Ben Hinker and Dave Marzen covering the Southern states now, shops will receive much greater attention from a group that is highly regarded in the region.

With all of these new additions and reinforcements, NiteRider says it is “poised to maintain and strengthen its position as the Bicycle Industry’s leading lighting supplier.”