Mountain Hardwear has restructured its philanthropic giving program. The new program, called Mountain Hardwear Gives Back, has five arms designated to reflect the company’s priorities…
Author: SGB Media
SIA Presents Retailer of the Year Awards
The SIA.06 Show got a jump start on Day 2 with the announcement of the SIA Retailer of the Year awards. Just before the doors opened to Day 2 of SIA.06, Diane Boyer-Irwin, SIA Chairwoman and Dick Leffler, Past Chairman presented the award for “2006 Retail
Smith Optics and Plantronics to Produce Wireless Action Sports Electronics
Smith Optics and Plantronics, Inc. will collaborate to develop new Smith-branded action sports gear that incorporates wireless audio communication and entertainment technology. The new venture combines over 80 years of product excellence and leadership i
InSport included in $2 million U.S.Marine Contract
Congress' Fiscal Year 2006 Department of Defense Appropriations Act has passed and includes $2 million in funding for U.S. Marines base layer t-shirts designed and manufactured by InSport International, Inc. of Beaverton, Oregon….
Cloudveil Expands Jackson Headquarters; Denver Offices to Close
Cloudveil Mountain Works, Inc., announced a sizeable expansion of their facilities in Jackson, Wyoming in order to accommodate sales operations, customer service, marketing and product group functions. Since 2003, sales operations and customer service has
Amstel Light Inks Deal with Stanwood and Partners
Amstel Light has hired Stanwood & Partners Public Relations, of Jackson Hole, Wyo., to promote the brand’s ski industry sponsorships and programs. “Beer and skiing are two of the fundamental principles of Stanwood & Partners,” said Carson Stanwood…
ORC Industries Acquires Redfeather Snowshoes
ORC Industries announced the purchase of Redfeather Snowshoes as its first acquisition in the outdoor recreation market. Financial terms of the deal were not disclosed. Founded in 1966 with a corporate charter “to advance the independence, productivity, a
Felt Racing Hires DVA Advertising
Felt Racing, LLC has hired DVA Advertising & Public Relations to concept and produce their 2006 advertising campaign. DVA's efforts will focus on print and television ads for Felt's two most prominent product lines–road and triathlon bikes…
Private Equity Firm to Take TSA Private in $1.3 Billion Deal
The Sports Authority, Inc. has entered into a definitive agreement to be acquired by an investor group led by Green Equity Investors IV, L.P., an affiliate of Leonard Green & Partners, L.P. and including members of Sports Authority's senior managemen
Fischer Inks Endorsement Deal with Moats
Charlotte Moats of Jackson Hole, a well known Freeskier from Warren Miller, TGR films and working with top ski photographers has signed with Fischer skis, boots and bindings. Charlotte was voted OLN’s Top Ten Adventure Goddesss and Outside magazines top 2
New Balance Invests in On-Demand Fitness Programming
New Balance is moving ahead of the curve and shifting its advertising buy to better address consumer demand and the evolving technology landscape. New Balance has invested in the latest on-demand fitness TV program, exercisetv, recently launched by Comcas
OIA Adds Outdoor University to Education Events
Outdoor Industry Association will incorporate Outdoor University into its portfolio of educational events. Outdoor University provides experiential outdoor training events to outdoor industry retail sales associates. Integrating Outdoor University under t
Deckers Loses UGH-Boot TM in Australia; UGG Logo Okay
IP Australia, the Australian Trademark Office, determined that Deckers Outdoor Corporation's Australian UGH-BOOT trademark registration should be removed from the Australian register for non-use. Deckers, which sells UGG Australia luxury sheepskin fo
Mizuno Wins Best Debut and Best Update in Runner’s World
Mizuno's Wave Elixir running shoe has been awarded the “Best Debut” award, while the Mizuno Wave Creation 7 takes home the “Best Update” award from Runner’s World magazine, in their March 2006 Shoe Buyer’s Guide. The “Best Debut” honor goes to the sh
eVent Hires KCPR for Global PR Push
Kristin Carpenter Public Relations will be directing eVent Fabrics’ global public-relations efforts in 2006. The alliance comes in support of distribution growth in 2006 and on the verge of several new high-profile footwear, outerwear and accessory vendor
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