Author: SGB Media

Necky Sponsors Ocean 8 Kayak Expeditions

January 24, 2006 SGB Update

Necky kayaks is sponsoring the Oceans 8 kayak expedition. A long-term project aimed at examining the state of the world’s oceans and the lives of the people who depend on them, the next leg of the Oceans 8 journey begins in Tasmania, Australia this Febru

Fischer Inks New Deal with Rottefella

January 23, 2006 SGB Update

Rottefella, the Norwegian ski bindings manufacturer, inked a new contract with Fischer, and in the process secured a leading worldwide market position in the cross country and back country segment. Prior to the contract with Fischer, Rottefella represente

Cabela’s to Open New Location in Montreal

January 23, 2006 SGB Update

Cabela's Incorporated is working to bring a retail store to Montreal, Quebec, and the surrounding region. Although planning and discussions are in early stages, Cabela's expects to open the Montreal retail showroom as early as late fall 2007 or

EORA Confirms 2006 Show Dates

January 23, 2006 SGB Update

EORA has confirmed its 2006 show dates with the addition of Preview Shows in mid July for all three regions. The Preview Shows will be structured as smaller events for those members with earlier product previews, ordering (buying program) deadlines and d

Kelty Launches Keltywoman.com

January 23, 2006 SGB Update

Kelty is launching an integrated outreach and marketing campaign designed to create a community for women and rekindle their sense of outdoor adventure. Known as Kelty Woman, the 2006 campaign includes integrated initiatives ranging from a dedicated websi

Axis Outdoor Hires CGPR

January 23, 2006 SGB Update

Axis Outdoor has hired CGPR as its public relations agency of record. CGPR, based in Marblehead, Mass. is a consumer public relations firm with roots in the consumer, outdoor and sporting goods industries…

SIA Presents Retailer of the Year Awards

January 23, 2006 SGB Update

The SIA.06 Show got a jump start on Day 2 with the announcement of the SIA Retailer of the Year awards. Just before the doors opened to Day 2 of SIA.06, Diane Boyer-Irwin, SIA Chairwoman and Dick Leffler, Past Chairman presented the award for “2006 Retail

InSport included in $2 million U.S.Marine Contract

January 20, 2006 SGB Update

Congress' Fiscal Year 2006 Department of Defense Appropriations Act has passed and includes $2 million in funding for U.S. Marines base layer t-shirts designed and manufactured by InSport International, Inc. of Beaverton, Oregon….

Amstel Light Inks Deal with Stanwood and Partners

January 20, 2006 SGB Update

Amstel Light has hired Stanwood & Partners Public Relations, of Jackson Hole, Wyo., to promote the brand’s ski industry sponsorships and programs. “Beer and skiing are two of the fundamental principles of Stanwood & Partners,” said Carson Stanwood…

ORC Industries Acquires Redfeather Snowshoes

January 20, 2006 SGB Update

ORC Industries announced the purchase of Redfeather Snowshoes as its first acquisition in the outdoor recreation market. Financial terms of the deal were not disclosed. Founded in 1966 with a corporate charter “to advance the independence, productivity, a

Felt Racing Hires DVA Advertising

January 20, 2006 SGB Update

Felt Racing, LLC has hired DVA Advertising & Public Relations to concept and produce their 2006 advertising campaign. DVA's efforts will focus on print and television ads for Felt's two most prominent product lines–road and triathlon bikes…

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