Mossimo, Inc. signed a mutual confidentiality agreement with Cherokee, Inc. to allow both parties access to non-public information in the interest of evaluating Cherokee's unsolicited proposal to acquire all the outstanding shares of Mossimo for $8.5
Author: SGB Media
Johnson Outdoors Receives Military Tent Orders
Johnson Outdoors Inc. has received two separate orders for the Modular General Purpose Tent System totaling $5.5 million with anticipated delivery in the second half of calendar 2006. As a result of these recent orders, the Company has now received ten se
Amer Sports Changes Reporting Structure
Amer Sports has revised its segment reporting. The redefined business segments are Salomon, Wilson, Precor, Atomic and Suunto. The new segment structure is in line with the Group's current organization structure and management reporting. The revision
Cybex Quadruples Earnings on 17% Sales Gain
Cybex International, Inc. reported net sales for the first quarter 2006 were $28.9 million compared to $24.8 million for the corresponding 2005 period, an increase of 17%. Net income for the quarter was $667,000, or four cents per diluted share, compared
Big Agnes Joins the Get Out More Tour
Big Agnes has been named the official sleeping pad supplier of Backpacker Magazine’s 2006 Get Out More Tour. As the Get Out More Tour’s official sleeping pad supplier, Big Agnes provides its sleeping pads to the Tour’s traveling ambassadors, Matt Horton a
Thor-Lo Joins the Get Out More Tour
THOR•LO Inc. will sponsor the 2006 Backpacker Magazine Get Out More Tour. Sponsored by Backpacker Magazine, THOR•LO, Inc. and other companies in the Outdoor Industry, the Backpacker Get Out More Team is traveling throughout the United States for six month
Elliot Joins DeFeet Sales Management Team
Bryan Elliot is the newest member of DeFeet’s sales management team. As Eastern U.S. and inside sales manager, Elliot will oversee internal efforts as well as manage DeFeet’s independent sales force from the Mississippi River east…
Scream Agency Wins PR Award for Sierra Designs Campaign
Scream Agency has won a 2006 International Summit Creative Award for its comprehensive strategic public relations campaign for Sierra Designs, a technical leader of innovative outdoor clothing and gear. The Summit Creative Awards were created to recognize
Deckers Settles Steve Madden Trademark Suit
Deckers Outdoor Corporation settled its lawsuit filed in the U.S. District Court in Los Angeles against Steven Madden, Ltd. Deckers' trademark and trade dress infringement complaint alleged that Steven Madden, Ltd. was selling knockoffs of Deckers�
Vaude Restructures Czech Sales Team
VAUDE has restructured their distribution operations in the Czech Republic: starting May 2006, Anna Gabrikova and Jesse Guthrie will direct all sales and marketing of the mountain sports brand from their company headquarters in Prague. This will also mark
Mettler Takes Over PrimaLoft Sales in Canada
PrimaLoft has appointed Kelly Mettler of Performance Squared Inc. as the company’s new Sales Representative for Canada. Mettler will be responsible for expanding the PrimaLoft brand in the Canadian outdoor and apparel markets…
REI Launches New Outdoor Recreation Program
This summer when parents plead with their kids to “go play outside,” they'll have the support of Recreational Equipment, Inc. The outdoor gear retailer today announced a free program designed to introduce a new generation to the fun of outdoor recrea
prAna Makes Top 10 Green Power Partners List
PrAna made the U.S. Environmental Protection Agency's list of Top 10 Retail Green Power Partners. PrAna is being recognized for its voluntary purchase of 17,589 megawatt-hours (MWh) of green power. PrAna purchases this green power in the form of wind
Puma Enters Joint Venture to Expand in Mexico
Puma and Tavistock Mexico Holding S.A., a wholly owned subsidiary of the Tavistock Group private investment company, have agreed in principle to form a joint venture in Mexico, in which PUMA will become the majority shareholder. With this joint venture PU
Snyder Joins VNU as Outdoor Account Executive
Charlie Snyder has joined the VNU Expositions Outdoor Group as an Account Executive. In this role, Snyder will manage the Southwest, Midwest, Rocky Mountain, Alaskan and Hawaiian territories for the FlyFishing Retailer and Outdoor Retailer Winter and Sum
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal