Bryan Elliot is the newest member of DeFeet’s sales management team. As Eastern U.S. and inside sales manager, Elliot will oversee internal efforts as well as manage DeFeet’s independent sales force from the Mississippi River east…
Author: SGB Media
Scream Agency Wins PR Award for Sierra Designs Campaign
Scream Agency has won a 2006 International Summit Creative Award for its comprehensive strategic public relations campaign for Sierra Designs, a technical leader of innovative outdoor clothing and gear. The Summit Creative Awards were created to recognize
Deckers Settles Steve Madden Trademark Suit
Deckers Outdoor Corporation settled its lawsuit filed in the U.S. District Court in Los Angeles against Steven Madden, Ltd. Deckers' trademark and trade dress infringement complaint alleged that Steven Madden, Ltd. was selling knockoffs of Deckers�
Vaude Restructures Czech Sales Team
VAUDE has restructured their distribution operations in the Czech Republic: starting May 2006, Anna Gabrikova and Jesse Guthrie will direct all sales and marketing of the mountain sports brand from their company headquarters in Prague. This will also mark
Mettler Takes Over PrimaLoft Sales in Canada
PrimaLoft has appointed Kelly Mettler of Performance Squared Inc. as the company’s new Sales Representative for Canada. Mettler will be responsible for expanding the PrimaLoft brand in the Canadian outdoor and apparel markets…
REI Launches New Outdoor Recreation Program
This summer when parents plead with their kids to “go play outside,” they'll have the support of Recreational Equipment, Inc. The outdoor gear retailer today announced a free program designed to introduce a new generation to the fun of outdoor recrea
prAna Makes Top 10 Green Power Partners List
PrAna made the U.S. Environmental Protection Agency's list of Top 10 Retail Green Power Partners. PrAna is being recognized for its voluntary purchase of 17,589 megawatt-hours (MWh) of green power. PrAna purchases this green power in the form of wind
Puma Enters Joint Venture to Expand in Mexico
Puma and Tavistock Mexico Holding S.A., a wholly owned subsidiary of the Tavistock Group private investment company, have agreed in principle to form a joint venture in Mexico, in which PUMA will become the majority shareholder. With this joint venture PU
Snyder Joins VNU as Outdoor Account Executive
Charlie Snyder has joined the VNU Expositions Outdoor Group as an Account Executive. In this role, Snyder will manage the Southwest, Midwest, Rocky Mountain, Alaskan and Hawaiian territories for the FlyFishing Retailer and Outdoor Retailer Winter and Sum
Discovery Channel Puts Marketing Budget Behind Cycling
The Discovery Channel Pro Cycling Team will continue its relationship with Lance Armstrong in a new expanded role. The Discovery Channel has announced a comprehensive campaign and event to fuel consumers' growing interest in the sport. Lance Armstro
Confluence Re-Vamps Operations and Design Teams
Confluence Watersports hired Dean Youngblood as Vice President of Operations. Youngblood joins Confluence from HP Pelzer Automotive Systems, where he served as Vice President of Engineering, Research, and Development. In addition to Youngblood’s hiring, C
The Access Fund Awards $22,000 in Grants
The Access Fund, in its fifteenth year of supporting grassroots climbing advocacy and conservation projects, awarded more than $22,000 in its first Climbing Preservation Grants cycle of 2006 for trail improvements, preservation of private lands from devel
Perkins Resigns From Johnson Outdoors
Jervis B. Perkins has resigned from Johnson Outdoors Inc. to pursue other interests. Mr. Perkins has served as the Company's Chief Operating Officer (COO) since January 2003 and as President and COO since December 2004. Mr. Perkins will remain in hi
Wolverine Hits on all Cylinders in Q1
Wolverine World Wide, Inc. achieved record revenue for the first quarter of 2006 totaling $262.8 million, a 7.2% increase over first quarter 2005 revenue of $245.2 million. Earnings per share during the first quarter of 2006 grew to 34 cents per share com
Mondaine in Strategic Partnership with Luminox
What started as a private label customer relationship for Luminox has now been expanded into a new strategic partnership with Mondaine. Mondaine affiliates acquired 50% of Luminox from one of its co-founders for an undisclosed amount. The partnership will
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