Lafuma has seen strong growth in the US Market with an increase in sales of 55% at the end of May 2007, surpassing the $6 million mark at the end of its fiscal year this October. Later this year, the Lafuma Group will be launching the French surf brand O
Author: SGB Media
BOB Trailers Files Complaint Against Baby Jogger
BOB Trailers, Inc. has filed a complaint against Baby Jogger for Trade Dress infringement. The suit was filed on June 14, 2007 in Idaho District Court. The complaint alleges that Baby Jogger made a conscious choice to develop their ATS stroller to look v
Keen Launches New Consumer Marketing Program
Keen Inc. will launch a new program called Hybrid.Stand, an integrated program designed to engage and reward consumers for their ideas around sustainability. The Hybrid.STAND contest will fund ideas and initiatives around sustainability in the following t
The Finish Line to Acquire Genesco in $1.5 Billion Deal
The Finish Line, Inc. and Genesco Inc. Boards of Directors have unanimously approved a definitive merger agreement under which The Finish Line will acquire all of the outstanding common shares of Genesco for $54.50 per share in cash. The total transaction
Two New England Paddle Sports Rep Agencies Merge
Jim Kaiser has joined forces with long time independent manufacturers' representative Chuck Joy to form C-J Rep, LLC Sales Agency. Their partnership will cover the six New England states, and will represent Malone Auto Racks, NeoSport, Hyper Flex, a
B4BC Appoints Five New Board Members
Boarding For Breast Cancer appointed five new members to its board of directors to help guide and grow the organization. The new eight-member board includes some of the most influential names in the action sports industry including two B4BC co-founders an
Ashworth Fiscal Q2 Income Falls on 9.3% Sales Decrease
Ashworth, Inc.'s second quarter ended April 30, 2007 consolidated net revenue decreased 9.3% to $59.9 million as compared to $66.0 million for the second quarter of 2006. The Company reported consolidated second quarter net loss of $2.5 million, or 1
Lolë Inks Deal with Momentum Media
Lolë is partnering with Momentum Media PR, a Boston and Boulder-based public relations agency specializing in bringing outdoor and lifestyle brands to the forefront of their markets and mainstream media. Engaging public relations support marks a signific
180s Hires Two New Designers
180s hired two industry veterans to its product development team. Lonnie Drosihn will assume his post as 180s VP of Product Research and Development, and counterpart Roy Rodriguez-Armijos will begin work as senior product designer/developer…
Vail Resorts Promotes New General Counsel
Vail Resorts, Inc. announced that Fiona Arnold, most recently deputy general counsel of Vail Resorts, has been named the Company's new Senior Vice President and General Counsel. As general counsel, Arnold will oversee all legal affairs of the Company
Westlife Hires New Design Talent
Westlife Distribution U.S.A. LLC hired Doug Manson to senior graphic designer for 686 and Sepia Clothing. Doug has been a part of the surf, skate and snow industries since 2000, starting his career as the associate art director at TransWorld SNOWboarding
Westcomb Hires Base Camp
Westcomb retained Base Camp Communications to handle its public relations and brand communications moving forward. Base Camp will develop a brand communications campaign for Westcomb that helps show why Westcomb’s approach to the outdoor apparel market is
Sierra Designs Gives Sales Awards to Hanson, Harwood, Thomas, and Hammond
Sierra Designs announced Larry Hanson and Tim Harwood of Adventure Sports Marketing in the midwest and Tom Hammond and Rod Thomas of Adventure Marketing Group in the southeast have been honored with the Sierra Designs outstanding achievement and sales awa
Eagle Creek Hires New Luggage Specialty Sales Manager
Eagle Creek has hired Julie Goetz as national sales manager for the luggage specialty market. Goetz most recently served as regional sales manager at Briggs & Riley. Previously she served in sales management roles at Heritage Industries/Kenneth Cole Trav
Lucy Kay Appointed COO of Breckenridge
Lucy Kay, most recently vice president of marketing for Breckenridge and Keystone Resorts, will take the reins as chief operating officer of Breckenridge Ski Resort. Kay has more than 25 years of experience in the mountain resort industry, having spent al
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