Two New England Paddle Sports Rep Agencies Merge

Jim Kaiser has joined forces with long time independent manufacturers' representative Chuck Joy to form C-J Rep, LLC Sales Agency. Their partnership will cover the six New England states, and will represent Malone Auto Racks, NeoSport, Hyper Flex, a

B4BC Appoints Five New Board Members

Boarding For Breast Cancer appointed five new members to its board of directors to help guide and grow the organization. The new eight-member board includes some of the most influential names in the action sports industry including two B4BC co-founders an

Ashworth Fiscal Q2 Income Falls on 9.3% Sales Decrease

Ashworth, Inc.'s second quarter ended April 30, 2007 consolidated net revenue decreased 9.3% to $59.9 million as compared to $66.0 million for the second quarter of 2006. The Company reported consolidated second quarter net loss of $2.5 million, or 1

Lolë Inks Deal with Momentum Media

Lolë is partnering with Momentum Media PR, a Boston and Boulder-based public relations agency specializing in bringing outdoor and lifestyle brands to the forefront of their markets and mainstream media. Engaging public relations support marks a signific

180s Hires Two New Designers

180s hired two industry veterans to its product development team. Lonnie Drosihn will assume his post as 180s VP of Product Research and Development, and counterpart Roy Rodriguez-Armijos will begin work as senior product designer/developer…

Vail Resorts Promotes New General Counsel

Vail Resorts, Inc. announced that Fiona Arnold, most recently deputy general counsel of Vail Resorts, has been named the Company's new Senior Vice President and General Counsel. As general counsel, Arnold will oversee all legal affairs of the Company

Westlife Hires New Design Talent

Westlife Distribution U.S.A. LLC hired Doug Manson to senior graphic designer for 686 and Sepia Clothing. Doug has been a part of the surf, skate and snow industries since 2000, starting his career as the associate art director at TransWorld SNOWboarding

Westcomb Hires Base Camp

Westcomb retained Base Camp Communications to handle its public relations and brand communications moving forward. Base Camp will develop a brand communications campaign for Westcomb that helps show why Westcomb’s approach to the outdoor apparel market is

Eagle Creek Hires New Luggage Specialty Sales Manager

Eagle Creek has hired Julie Goetz as national sales manager for the luggage specialty market. Goetz most recently served as regional sales manager at Briggs & Riley. Previously she served in sales management roles at Heritage Industries/Kenneth Cole Trav

Lucy Kay Appointed COO of Breckenridge

Lucy Kay, most recently vice president of marketing for Breckenridge and Keystone Resorts, will take the reins as chief operating officer of Breckenridge Ski Resort. Kay has more than 25 years of experience in the mountain resort industry, having spent al

NSGA: Females Represent Majority in Fitness Activities

Among sports participants age seven and older, females constitute a majority of participants in four of six fitness activities, according to data in the new NSGA Sports Participation reports. After aerobic exercising (71%), females represented 50% or more

Macpac Hires Two New Reps

Macpac Wilderness Equipment has hired two additional sales reps to service its U.S. business. Since first entering the U.S. market three years ago, Macpac has opened 45 key dealers, strategically located throughout the US, and has doubled its business eac

One Percent for the Planet Hires Backbone and TDA

One Percent for the Planet has retained TDA Advertising and Design of Boulder and Backbone Media of Carbondale, Colorado as their respective graphic and public relations agencies to strengthen their marketing presence and expand upon their brand messaging