Orage has retained Backbone Media to handle its public relations efforts. Orage will partner with Backbone to oversee media communications and promotion of its current and future product lines.
Author: SGB Media
Polartec Hires New N.A. Sales Director
Polartec hired Steve Cuthbert as the Director of Sales, North America. Cuthbert arrives with particularly unique qualifications having worked as an Account Manager for Malden Mills from 1997 to 2004. Most recently he was the National Sales Manager for Pr
MSR Delays Reactor Stove Deliveries
MSR announced that the MSR Reactor Stove System, previously scheduled for release in spring of 2007 is not ready for release yet. The MSR Reactor stove – which has been hyped as the fastest-boiling, most fuel-efficient windproof stove system available – i
More Companies Sign up for OutDoor Asia
Even more international brands will participate in the second Asia Outdoor than at the 2006 premiere event. Companies such as Mountain Hardware, Mountainsmith (USA), Millet (France), Vaude, Lowa, Meindl, Deuter, Big Pack, Tatonka, Highpeak, Exxtasy (Germa
Jake Jacobs Takes Over as Spyder CEO
Spyder promoted president and COO, Jake Jacobs, to the position of CEO and president. Mr. Jacobs assumes the role of CEO from David Jacobs, the company's founder and his father, who will remain the company's Chairman of the Board…
Vail Resorts Gives Financial Aid to Tahoe Area Fire Victims
Vail Resorts, Inc. will donate a minimum of $75,000 to aid those impacted by the Angora Fire near South Lake Tahoe, Calif. where it operates Heavenly Mountain Resort, the region's largest ski resort. Five dollars from every Heavenly season pass purch
Moving Comfort Celebrates 30 Years
When Moving Comfort was founded in 1977, Title IX had been law for five years yet women still had only men’s or unisex clothing to choose from when it came to finding comfortable athletic clothing. Moving Comfort came to the rescue when the company’s foun
Lafuma Hires New Outdoor Director
Eric Charamel appointed Director of Lafuma Outdoor France and International Division. Eric Charamel has joined the Lafuma Group and will be in charge of all outdoor business activities for the brand in France and internationally…
Nike Inks Deal with Euroleague Basketball
Nike and Euroleague Basketball inked a new five-year partnership to make Nike the official basketball supplier for Euroleague competition. The league's 24 teams and ULEB Cup´s 54 teams will be playing with the Nike 4005 Tournament Ball for the 2008 s
Movement Makes More Sustainable Skis
Movement Skis has been recognized by 2 international forest conservation organizations for the use of sustainable forest products in the manufacturing of its 2007/08 ski collection. This season, Movement’s all-wood-based product line is derived from sele
An Interview with Mark Held, General Secretary of the EOG
As an international representative of the outdoor industry, the European Outdoor Group (EOG) has worked to safeguard its interests since 2003. Mark Held, General Secretary of the EOG, recently conducted an interview on the OutDoor, Messe Friedrichshafen t
Denny ‘Inks’ Deal with Better Energy Systems
Denny, ink., has been chosen by Better Energy Systems to promote its collection of portable, renewable energy products within the outdoor market. Denny, ink. will oversee all public relations initiatives for the environmentally focused company, including
Stride Rite Q2 Income Slips Despite Stronger Sales
The Stride Rite Corporation second quarter fiscal 2007 sales were $209.2 million, an increase of 8% compared to the same period in the prior year. Net income for the second quarter totaled $14.2 million or 38 cents per diluted share, compared to the net i
West Marine Cuts 2007 Guidance
West Marine, Inc. cut its sales guidance for fiscal year 2007 and they are now are expected to be approximately $683 million to $688 million. Comparable store sales for the year are now estimated to decrease between 1.5% and 2.5%. As a result, the company
OIWC Looks for First Ascent Award Nominees
The Outdoor Industries Women’s Coalition (OIWC) is accepting nominations for the First Ascent Award, which is generously underwritten by Timberland. This award recognizes a woman new to the industry who demonstrates strong potential for leadership. This a
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