When Moving Comfort was founded in 1977, Title IX had been law for five years yet women still had only men’s or unisex clothing to choose from when it came to finding comfortable athletic clothing. Moving Comfort came to the rescue when the company’s founders, Ellen Wessel and Elizabeth Goeke, two female long distance runners, hauled out an old Singer sewing machine and started stitching custom-made running clothes for their friends.

“We have thirty years of ground breaking history within the women’s apparel industry,” says Julie Baxter, Vice President of Moving Comfort. “As we look to the future, we are building on that momentum and designing our best collections yet. For Spring 2008 we are incorporating new technology, innovative designs and a fresh look for our logo and branding identity.”