Shoppers Move to Extremes

With the 2008 “How America Shops” study from The SportsOneSource Group now complete, a clear trend has emerged that suggests consumers, now more than ever, are looking for the best price when deciding where and how to shop for footwear…

For American Shoppers, Price Takes the Lead

The 2008 “How America Shops” study, developed by The SportsOneSource Group, measures the factors that influence where consumers shop and what drives them to buy. The report found that price has become the number one motivating factor in determining where

The Web’s Direct Effect on Consumers

Deep inside the numbers reflected in the 2008 “How America Shops” study lies an interesting opportunity for retailers that have an Internet presence of their own. The key is to convert the customers that use the Internet for research to buy in-store or bu

New Balance’s Aravon Brand is focused on foot health.

Women remain a species determined to wear uncomfortable, impractical, and often poorly constructed shoes for the sake of vanity. New Balance was established more than 100 years ago when the founders observed the seemingly perfect balance of a chicken’s fo

A Good Fit

Shoes-n-Feet is a footwear store based in Bellevue, WA, dedicated to proper fit that has eventually grown into a franchisor. More so than other comfort shoe retailers, Shoes-n-Feet enmeshes itself with the local medical community. Podiatrists own and inve

The Secrets of Experienced Shoe Fit Experts

Ten Tips for offering top-notch service to footwear consumers.
One of the great forces driving footwear retailing right now is the customer’s quest for comfort. Many people, especially Baby Boomers, are no longer willing to wear shoes that they find uncom

Interbike to Remain in Vegas…

After two years of collecting data from potential host cities and polling retailers, manufacturers and industry partners, Interbike management announced the trade show will remain in Las Vegas. Interbike said that they are currently finalizing an agreeme