Pure Fishing said it will establish its world headquarters in Columbia, SC in a move to prepare for a new phase of growth. The Columbia location will house senior leadership, sales management, sourcing and supply chain management, and specific category marketing and product development teams. Pure Fishing will continue to maintain the majority of its U.S. co-worker base in Spirit Lake, IA.
“With this new headquarters, we will better serve our customers around the world and be able to take advantage of synergies and new business opportunities created through the combination of Pure Fishing, Shakespeare and Penn,” said Terry Carlson, CEO of Pure Fishing.
Pure Fishing was acquired by Jarden Outdoor Solutions in April, 2007 for $400 million. The company markets fishing tackle, lures, rods and reels under the Abu Garcia, Berkley, Mitchell, Stren, Trilene and Gulp brands. Pure Fishing had 2006 revenue in excess of $250 million.
