Under Armour reached a multi-year agreement to replace New Balance as the official athletic apparel supplier of the University of Denver. The program will be managed by Game One, which replaces BSN Sports.
Author: SGB Partner Sponsored Content
Nike Replaces Adidas as Sponsor of the UT San Antonio
Nike has partnered with Game One to become the official outfitter of the University of Texas at San Antonio (UTSA). The initial agreement spans six years. UTSA previously partnered with Adidas from 2013 to 2025.
New Balance Expands BC Partnership to Include Football
Beginning with the upcoming 2025 season, New Balance will produce all BC Football apparel and footwear and introduce its first American football cleats. further expanding its apparel deal with Boston College.
Birkenstock Introduces Self-Care Footwear Line at LA Pop-Up Shop
Running through June 26, the pop-up features a curated range of 100 percent natural, vegan Cosmos Natural Certified foot and body care products manufactured in Germany, except for the Pumice Stone, which the company makes in the EU. The range will launch to a wider audience in August.
Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall
Nearly three-quarters (73 percent) of product categories now fall into tariff-sensitive classifications, with customs authorities worldwide significantly ramping up enforcement.
Adidas Renews Global Eyewear Licensing Deal with Marcolin Through 2032
The renewal reinforces their partnership that began in 2020, under which Marcolin designs, produces and distributes eyewear collections for both Adidas Sport and Originals brands.
E-Bikes: Rising Injury Risks for Riders of All Ages
According to the U.S. Consumer Product Safety Commission (CPSC), injuries from micromobility devices, including e-scooters, hoverboards and e-bikes, have risen by an estimated 23 percent annually since 2017. Notably, nearly half (46 percent) of all e-bike injuries from 2017 to 2022 occurred in 2022 alone.
Survey: Americans Are Willing to Sacrifice for the “Perfect” Vacation
Go City released the findings from its latest consumer survey, outlining the hallmarks of a “perfect” vacation and what some U.S. consumers will do to guarantee that experience.
Road Runner Sports Selects Modern POS Platform from Aptos
With Aptos One, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50-plus store locations.
Helly Hansen and Canada Ocean Racing Partner for The Ocean Race
The global sailing brand will be the official clothing supplier to the team for The Ocean Race Europe in 2025, The Ocean Race Atlantic in 2026 and The Ocean Race around the world in 2027.
Planet Fitness’ Annual High School Summer Pass Program Returns
Teens can work out for free from June 1 through August 31 at 2,700-plus clubs nationwide, providing teens with the tools they need to develop healthy fitness habits that can last a lifetime.
Arc’Teryx Opens China’s First World-Class Climbing Site at Shegeng Cave
The company officially launched China’s first 5.15b difficulty route — EL Gran Cabrón, at Shegeng Cave, Fengshan County, Guangxi Province. The new route represents the country’s first world-class climbing site to push Chinese climbing forward.
Solo Stove Expands Into Coolers
The Solo Windchill 47 Cooler will launch in two colors in early June and feature the company’s new logo, reflecting its evolution beyond fire and expansion into new categories.
Crocs x Casio Redefine How/Where A Watch Can Be Worn
Whether on the wrist or integrated into the footwear, the company’s designed the timepiece “to move with the body, boldly and on your terms.”
OrderMyGear Partners with Stahls to Support Print-on-Demand Retailers
The integration will support print-on-demand stores with single-unit or low order minimums, with decoration and fulfillment at the time of placement, limiting upfront inventory costs and automating the process for fulfilling online orders.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal