BSN Sports and Adidas reached an agreement to supply Sport Clips Haircuts hair stylists with Adidas-branded apparel nationwide. The multiyear partnership includes tees, jerseys, and lightweight performance layers.
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Gameday Spirit Replaces Fanatics as Illini’s Online Store Partner
Gameday Spirit has replaced Fanatics as the official online team store partner for the University of Illinois, extending its partnership with the school.
Nike to Replace Puma as Outfitter of Club Deportivo Guadalajara
Nike reached a long-term agreement to replace Puma as the sponsor and kit supplier to Mexico’s Club Deportivo Guadalajara, also known as Chivas de Guadalajara.
Ryka Releases its “Most Performance-Forward” Women’s Running Shoe
Building on its legacy as the No.3 walking brand and No. 10 performance brand in the U.S. as measured by a third party research firm, Ryka said “its latest innovation represents a powerful new stride into the competitive running space.”
Dick’s SG Upgrades ScoreCard Loyalty Program
Dick’s Sporting Goods announced multiple enhancements to its ScoreCard Loyalty Program, including introducing ScoreCard+, a new paid membership tier.
Gallaudet University Athletics Forms Partnership with Nike and BSN Sports
Gallaudet University, based in Washington, D.C., has entered a new multi-year partnership, making BSN Sports the exclusive supplier of Nike uniforms, apparel, footwear, accessories, and equipment for the University’s 18 varsity and five club sports programs.
Switchback Spring Builds on Brand Strength, Learning Opportunities and Retail Discovery
Switchback Spring concluded its second annual event with a robust list of outdoor specialty brands, retailers and working media. Over three days, Switchback Spring drew 1,262 attendees from 46 states and 16 countries to the vibrant city of New Orleans for business and learning.
Adidas to Replace Under Armour as University of Utah Equipment Partner
Adidas reached an agreement to replace Under Armour as the provider of athletic gear for the the University of Utah. The deal is for seven years, starting on July 1, 2027.
Mountain House Wants Customers to “Savor It” in New Active, Gritty Campaign
Moving away from sanitized, picture-perfect lifestyle photography, the brand’s new visual direction leans into the raw, unpolished, and exhausting moments that core consumers actually endure: the pouring rain, the frozen fingers, and the heavy packs.
Knicks Forward OG Anunoby First Player to Win NBA Championship in Skechers
The SKX Nexus is a low-top court shoe designed for speed, stability and support, offering exceptional comfort and responsiveness. Meanwhile, the SKX Reign focuses on promoting elevation and intense traction, helping Anunoby stay quick and locked in on both ends of the court.
Under Armour and the University of Utah to End 18-Year Partnership
The contract was signed in 2016 for a 10-year term, at a $65 million deal with the brand. That deal ends in June of 2027.
Skechers Enters Bedding Category in Serta Partnership
Serta debuted a new Skechers Collection, powered by Serta Innovation range of mattresses, developed in partnership with Skechers U.S.A. The co-branded bedding collection will be officially introduced at the 2026 July Las Vegas Furniture Market, with retail availability to follow through select partners nationwide.
Adidas Extends Real Madrid Sponsorship to 2034
Adidas extended its contract as the official kit supplier of Real Madrid for another eight years through 2034. Adidas first partnered with the Spanish football club in 1980.
Oakland University Partners with Adidas and BSN Sports
Oakland University Athletics has officially signed a multi-year contract with Adidas, with BSN Sports positioned as the exclusive supplier of uniforms, apparel, footwear, accessories, and equipment for all 18 Golden Grizzly varsity programs. The university had been a Nike school since 2013 in a partnership with Lids.
Italy’s Macron Signs First U.S. Collegiate Deal
Macron reached an agreement to replace Under Armour as the official athletics apparel outfitter of Fairleigh Dickinson University (FDU), becoming the Italian sportswear brand’s first sponsorship with a US college.
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