Chipply, headquartered in New Berlin, WI, helping team dealers, apparel decorators and promo distributors launch and manage online stores,has introduced a new feature called Chipply One, a complete business solution that delivers a single, unified system.
Author: SGB Partner Sponsored Content
New Era and Adidas Expand NCAA Partnership for Baseball
New Era reported that its partnership with Adidas has been expanded to include equipping all Adidas partner schools in the Power Four conferences with New Era on-field caps.
The Activewear Reset: Why Brands Should Consider Cotton
One of the most persistent misconceptions in the textile industry is that cotton cannot provide the stretch and recovery necessary for active performance. However, modern textile engineering has changed the game with dynamic stretch cotton and cotton blends that enhance shape retention for a lasting fit.
Skechers Creating New Pinnacle with Aero Razor Series Running Shoes
Skechers continues to advance in the run category with the recent drop of the Aero Razor. Combining Skechers Hyper Burst Pro Super Critical Foam technology with a reimagined design inspired by the company’s Razor 3, launched in 2018, the Aero Razor is an ultra-lightweight daily trainer.
NFHS Names Schutt Sports Parent Official Corporate Champion
Through the partnership, Certor Sports will collaborate with the NFHS on initiatives to “equip coaches, administrators, officials, and student-athletes across the NFHS membership with resources that advance safety, awareness, and performance.”
Foundation Wellness Introduces Currex BasketballPro
BasketballPro is a sport-specific performance insole engineered exclusively for basketball, designed to deliver enhanced court feel, dynamic support, responsive energy return, and stability during high-intensity play.
Skechers Expands Reach of Cricket Footwear Collection to the UK
The launch of the Skechers Cricket footwear line in the UK reflects the company’s broader plan to engage directly with elite English players and the passionate local cricket community in the months ahead.
Skechers to Premiere New Sofia Vergara Commercial Before Super Bowl Kick Off
Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance featured Joe Montana in 2010, and last year it featured Andy Reid, who was also coaching the game.
Valparaiso University Extends Deal with Nike and BSN Sport
Indiana’s Valparaiso University has extended its partnership with Nike through a multi-year agreement, with BSN Sports continuing to serve as the exclusive supplier of Nike uniforms, footwear, apparel, equipment, and accessories.
Foot Locker Set for NBA All-Star 2026 Weekend with “Takeover” in Downtown LA
The marquee at L.A. Live will feature areas for Nike, Jordan Brand, Converse, Adidas, Puma, Crocs, and New Era to showcase product from February 12-15. The Takeover will also feature a series of product launches, including the Jordan Retro 4 Lakeshow, Jordan Retro 5 Wolf Grey, Jordan Retro 6 Infrared, Converse Shai 001, and special Nike Basketball releases.
Ducks Unlimited Celebrates 89 Years of Conservation
Ducks Unlimited, since 1937, sportsmen and women and dedicated volunteers, partners and supporters, have protected or restored “more than 19 million acres of habitat across North America in the areas most important to ducks and geese.”
Champro and NFHS Ink Baseball/Softball Equipment Partnership
As part of the partnership, Champro Sports will serve as the exclusive NFHS partner in key baseball and softball equipment categories, including bases, field screens and on-field equipment.
Under Armour Partners with LIV’s 4Aces Golf Club for Golf Apparel Range
Led by two-time major champion Dustin Johnson and Masters champion Patrick Reed, alongside Thomas Pieters and Thomas Detry, 4Aces GC will debut with Under Armour gear during LIV Golf’s opening season, February 4, at Riyadh Golf Club.
Jansport Lunar Lounge Collection, For Consumer’s Who Want More From a Pack
Launched on January 14, the bag collection is intended to “answer [today’s] cultural shift with trend-forward designs, elevated aesthetics and sustainable materials.”
Life Time Creates “Real Life” Capsule Collection with Evereve
Launching on January 22 in Evereve stores, select Life Time clubs and online, the 15-piece capsule collection, designed by Evereve’s team, is created for “women who move through their days with purpose.”
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