Under Armour and the University of Wisconsin-Madison announced a 10-year extension of their current partnership, which started in 2015.
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REI Brings Back Guided Tours in New Partnership
REI Co-op, which in January ended its Experiences program that offered consumers guided tours to outdoor places, announced a new partnership with Intrepid Travel to offer small-group active travel globally beginning January 2026.
The Lycra Company Partners on Women’s Workwear Collection
The five-piece Coolswap collection, in collaboration with Dovetail Workwear, comprises two types of work pants, cargo skorts, shorts, and a long-sleeved work shirt and will be showcased at the Functional Fabric Fair in Portland, OR, from November 12 through 13.
Skechers Welcomes Sofía Vergara as Brand Ambassador
Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive, stylish shoes, she discovered Skechers on her own. She purchased multiple pairs before learning her team had already been in talks with the brand.
IFit Expands Partnership with Samsung Health
IFit announced the next phase of its Samsung Health partnership, significantly advancing its ability to deliver personalized, immersive workout experiences.
Under Armour and The University of Notre Dame Partner on Innovation Through Joint Research
By leveraging Under Armour’s commercial expertise in human performance and athletic product development on campus, the partnership also facilitates educational and professional advancement for undergraduate and graduate students, including research experiences, internships and employment opportunities.
Wolverine Partners with Paramount’s “Landman” Series
Wolverine has entered a multi-channel partnership with Paramount to serve as the exclusive work boot for the second season of its successful “Landman” series, premiering on Paramount+ on November 16.
Milwaukee Athletics Signs Five-Year Deal with Adidas and BSN Sports
The Milwaukee Athletic Department signed a five-year agreement with Adidas and BSN Sports, making BSN Sports the official provider of Adidas gear for all 15 Milwaukee Athletics programs.
The Edge Fitness Clubs Bridges Gap Between Big-Box and Boutique with Amenity Expansion Plan
By integrating boutique-style modalities into its large-format clubs, The Edge aims to “bridge the gap between affordability and innovation, providing members with access to cutting-edge fitness experiences under one roof.” The company has 43 locations across Connecticut, Delaware, Illinois, Massachusetts, Michigan, Missouri, New Jersey, Pennsylvania, and Rhode Island.
Fanatics Enters New Partnership with Football Australia
Fanatics will operate Football Australia’s online store from its Melbourne headquarters, leveraging a global platform and local infrastructure to provide merchandise to global consumer base.
U.S. Ski & Snowboard Inks Sponsorship Deal with iCapital
U.S. Ski & Snowboard represents nearly 240 athletes competing on 10 teams, including the Stifel U.S. Ski Team (alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine, and ski jumping), the Toyota U.S. Para Snowboard Team, and the Hydro Flask U.S. Snowboard Team.
Lululemon x NFL to Drop First Licensed Apparel Line
Lululemon and the National Football League (NFL) have partnered for the first time to create an apparel collection for all 32 NFL teams. The assortment features core Lululemon products from its Steady State men’s franchise, as well as signature women’s styles from its Define, Scuba and Align lines, among others.
Skechers’ Friendship Walk Raises $3.2 Million for Kids
The 17th annual Skechers Pier to Pier Friendship Walk has reported raising $3.2 million, which supports children with special needs, strengthens public education and funds national college scholarships. To date the venue has raised over $31 million.
Nobull Partners With the National Hockey League
Nobull has signed on as the official training shoe of the National Hockey League (NHL), effective immediately. The new partnership will also see Nobull receive exclusive marketing rights and designations that connect the brand with the NHL and its fan base through the League’s marketing, digital and social media channels.
Solo Stove Trademarks Signature Flame Fueled by Patented Smokeless Design
Built on Solo Stove’s patented smokeless design and 360° Airflow system, which maximizes oxygen flow to create a bright secondary burn, the flame is now formally recognized as the Solo Stove Signature Flame.
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