The rise in mall visits for a second month in a row suggests that April’s positive year-over-year visit trends were more than a temporary pull-forward of consumer demand in response to tariff uncertainty.
Author: SGB Partner Sponsored Content
Franklin Sports C45° Paddle Series, Engineered for Precision, Power and Control
The C45° Series offers high-torque Dynasty 14mm and ultra-controlled Tempo 16mm, tuned swing weights, and distributed force, allowing players to customize the series to achieve the perfect balance of feel and speed.
Fanatics Partners with Inter Milan
Under the partnership, Fanatics will provide Inter Milan with exclusive collections, locally relevant designs, an expanded product range, an online and in-store experience, and improved product availability.
Adidas Partners with Spanish Soccer Club, Sevilla
Adidas will provide playing and training kits for the men’s first team, as well as the women’s and academy teams, under an agreement running from the 2025/26 season through the 2034/35 campaign.
USTA Commits Another $5 Million to Grow Local Tennis Programs
The new program and funding are in addition to $10 million in grant monies earmarked to expand the USTA’s facility grant program, which supports local tennis infrastructure and was announced earlier this year.
TYR Sport Partners with World Aquatics
TYR Sport reached an agreement to become the exclusive global supplier of swimwear and accessories for World Aquatics, the governing body for all aquatic sports formerly known as FINA.
Puma Golf Reimagines the Helsinki for On-Course Performance
The Helsinki G comes in five colorways, featuring technical upgrades, that moves the shoe seamlessly into golf, backed by purposeful innovation.
Report: StockX Puts More Protections in Place to Stymie Counterfeiters
Study findings highlight the growing interest among consumers in a wider variety of footwear brands and an increased demand for affordable, general release sneakers. This marks a significant shift; in previous years, the most counterfeited products were typically exclusive, rare, and expensive releases.
Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes
While most retailers won’t be able to avoid raising prices altogether, unilateral price increases are a surefire way to lose customer confidence and trust. First Insight believes there are more informed ways of approaching pricing strategies and offsetting the burden on customers.
New Era Cap Inks New On-Field Partnership With Major League Soccer
The agreement makes New Era Cap the official on-field cap of the MLS, with rights to produce and distribute headwear and apparel for all 30 MLS clubs in the U.S. and Canada.
G-Form Drops RideWire Collection in Collab with Emil Johansson
The G-Form x Emil Johansson EJ signature collection, “RideWire,” is ideally suited for downhill, enduro, slopestyle, and gravity MTB riding styles.
Champion Launching Tom Aspinall Collection; Signs UFC HW Champ to Long-Term Partnership
The partnership kicks off with the launch of Aspinall’s debut capsule, titled “Heavyweight Champion,” developed collaboratively, which taps into Columbia’s 100-plus-year history of sportswear heritage. Champion is also developing a line of performance training apparel and equipment, which is due to launch later this year.
Under Armour Replaces New Balance as University of Denver Partner
Under Armour reached a multi-year agreement to replace New Balance as the official athletic apparel supplier of the University of Denver. The program will be managed by Game One, which replaces BSN Sports.
Nike Replaces Adidas as Sponsor of the UT San Antonio
Nike has partnered with Game One to become the official outfitter of the University of Texas at San Antonio (UTSA). The initial agreement spans six years. UTSA previously partnered with Adidas from 2013 to 2025.
New Balance Expands BC Partnership to Include Football
Beginning with the upcoming 2025 season, New Balance will produce all BC Football apparel and footwear and introduce its first American football cleats. further expanding its apparel deal with Boston College.
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