Core Health & Fitness welcomed back Simon Overing as European sales manager and Adam Maloney as territory manager, Midwest region
Author: SGB Media
Varsity Brands Appoints Chief Information Officer
Varsity Brands announced that 25-year technology veteran Edwina Payne has joined the company as chief information officer, effective immediately. In this capacity, Payne will report to CEO Adam Blumenfeld and assume direct responsibility for the accelerated uptake of Varsity Brands’ technology transformation.
Hurley Opens Store In Asbury Park
Hurley has opened its first store in New Jersey in Asbury Park. The location marks the surf brand’s first East Coast location outside of Florida.
REI To Open First Store In Maine
REI Co-op is opening its first location in Maine in the Greater Portland area in Fall 2021.
Pattern Study: Consumer Demand For Camping Gear At All-Time High
Pattern, a global e-commerce research company, recently released a study that showed consumer demand for camping gear is at an all-time high.
RECALL: Thule Tepui Hybox Rooftop Tents
Thule Group initiated a recall in partnership with NHTSA (National Highway Traffic Safety Administration) of the Tepui Hybox 8001HB103, 8001HB112, Tepui Hybox Wedge, 8001HB203, Thule Tepui HyBox, 901100, and Thule Tepui HyBox Wedge, 901110, rooftop tents.
Peloton To Build First U.S. Factory
Peloton Interactive Inc. announced plans to build its first U.S. factory. After a rigorous selection process, Peloton selected Troy Township in Wood County, OH for the site of Peloton Output Park (POP), a factory that will be dedicated to producing Peloton’s Peloton Bike, Bike+ and Peloton Tread starting in 2023.
Golf Rounds Played Surge In April
Golf rounds played in the U.S. jumped 81.4 percent for the month of April, according to Golf Datatech. For the year-to-date period, rounds are ahead
43.8 percent.
Huk IntroducesTie-Dye Collection
Huk’s new Tie-Dye and Tie-Dye Lava collections add fun to its clothing line while still offering anglers performance for long days on the water. The Tie-Dye collection includes traditional designs, while the Tie-Dye Lava line offers a melding of colors. Huk applied the new prints to its Pursuit long sleeve tee with +UPF 30 protection […]
Enduro Launches MT500 Smok’n Prints
The Athertons are showcasing Enduro’s MT500 Smok’n Prints for mountain bikers. The MT500 Animo L/S Tee traditional camo and animal prints were morphed and blurred into a textural pattern. The MT500 Ink L/S Tee also plays with watercolor style print effects that move away from the traditional gradient fade and into something irregular. Both shirts […]
New Alliance To Expand Center Of Excellence Ski Service Center
The US Ski Team (USST) announced an alliance between Swix, the US Ski Team, and Wintersteiger. Based at the Center of Excellence (COE) in Park City, UT, this cooperative effort will offer a ski and boot service education platform available to USST athletes at the COE but will evolve into a domestic standardized ski and […]
Alterra Mountain Company Community Foundation Supports Communities In Need Where It Operates In North America
Alterra Mountain Company announced it has established the Alterra Mountain Company Community Foundation, a public charity created to offer financial support to North American communities where it operates. Alterra Mountain Company founders from Henry Crown and Company and KSL Capital Partners, and Alterra Mountain Company CEO, Rusty Gregory, have donated an initial $2.6 million to […]
Backcountry Partners With Outdoorsy To Get People Outdoors
Backcountry and Outdoorsy, an RV rental company, have partnered to offer customers recommendations to create their own outdoor travel experiences from merchandise to RV rental at a lower cost. Backcountry customers will receive a discount on Outdoorsy RV rentals and Outdoorsy customers will have access to discounted Backcountry merchandise. “A partnership between Backcountry and Outdoorsy […]
Bridgestone Golf Partners With Fairway Social
Bridgestone Golf announced a cooperative relationship with Fairway Social, an indoor golf entertainment venue featuring hitting bays with golf simulators and putting course.
Study Finds 28 Percent Of Runners Started During The Pandemic
A study from RunRepeat found that 28.76 percent of runners started with the activity during the pandemic
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