Core Health & Fitness welcomed back Simon Overing as European sales manager and Adam Maloney as a territory manager, Midwest region.

European Sales Manager, Overing will work closely with its distributors across Europe and Africa. He has over 30 years of experience in the fitness industry and had previously worked at the company, having started as a service technician for Star Trac in 2000. In 2015 Simon moved from service into sales and became the brand’s top-selling regional manager for the North. Since leaving Star Trac in 2015, Overing has worked at Octane, Watt Bike and Matrix as head of UK sales.

Maloney returns to the Core Health & Fitness team with over 20 years of experience in the fitness industry. He began his career at Star Trac Fitness in 1998 and continued with the company through its transition to what is now Core Health & Fitness. During his 20 years in the fitness industry, Maloney spent four years as an inside sales rep in the Southeast region. In 2005, he was promoted to outside sales in MI and IN where he helped establish Star Trac Fitness as a dominant player. He was promoted to dealer sales manager of Canada and held that position for seven years.

Photo courtesy Core Health & Fitness