Aisle Talk Week Of June 14, 2021

The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of June 14, 2021 covered in the SGB Updates and delivered to your inbox every business day. This week’s Athlete is Claire Curzan. A 16-year old from Cary, NC, she will be one of the youngest competitors in this year’s Olympic games.

K-Swiss Appoints New President

K-Swiss appointed Dave Grange as international K-Swiss brand president and Americas general manager. Grange, who was most recently VP of sales at K-Swiss, replaces Barney Waters, who had been the brand’s president since 2016.

Burton Appoints Chief Strategy Officer

Burton announced the promotion of Ali Kenney, formerly SVP, strategy & insights, to chief strategy officer. As Burton’s first chief strategy officer, Kenney will lead key workaround brand purpose, company strategy, consumer-centricity, sustainability, DEI and growth opportunities.

USWE Releases Epic Series Packs For Mountain Biking

USWE released its Epic series packs for mountain biking featuring its proprietary NDM 1.2 harness system, smart organization and multiple size capacity options. The EPIC series comes standard with the NDM (No Dancing Monkey) 1.2 harness system, Elite hydration bladder and gear carry options. The combined NDM and ergonomically designed shoulder straps keep the pack […]

Arc’teryx To Outfit Canadian Climbing Team For International Competition

Arc’teryx Equipment released the official national team uniforms for the Canadian climbing team and climbing Escalade Canada (CEC) athletes for all international competitions. In March 2021, it entered into a multi-year agreement with CEC to support competition climbing at a national level. Arc’teryx will provide apparel for travel, warm-up and competition. The uniforms were tested and […]

Backcountry Partners With Marty’s Ski & Board Shop

Backcountry announced a new venture with Marty’s Ski & Board Shop, a full-service ski and snowboard tuning and repair shop based in Park City, UT, to open this fall in the same location as Marty’s is today. Its founder, Chip Bullen, will remain involved in the business. Founded by Bullen and his wife, the retailer […]

USA Cycling Launches 100-Year Anniversary Campaign

USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.

BD-Capital Invests In SportPursuit

SportPursuit, an online private sales club in the UK and Germany focused on active lifestyle and sports products, has secured an investment from BD-Capital, a pan-European, operationally-led private equity firm.