The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of June 14, 2021 covered in the SGB Updates and delivered to your inbox every business day. This week’s Athlete is Claire Curzan. A 16-year old from Cary, NC, she will be one of the youngest competitors in this year’s Olympic games.
Author: SGB Media

K-Swiss Appoints New President
K-Swiss appointed Dave Grange as international K-Swiss brand president and Americas general manager. Grange, who was most recently VP of sales at K-Swiss, replaces Barney Waters, who had been the brand’s president since 2016.

Burton Appoints Chief Strategy Officer
Burton announced the promotion of Ali Kenney, formerly SVP, strategy & insights, to chief strategy officer. As Burton’s first chief strategy officer, Kenney will lead key workaround brand purpose, company strategy, consumer-centricity, sustainability, DEI and growth opportunities.

Genesco Sends Letter To Shareholders Highlighting Strength Of Its Board And Strategy
Genesco Inc., which is facing a proxy fight against an activist investor, sent a letter to shareholders highlighting the “collective strength” of its Board of Directors and encouraging shareholders to vote for all nine of its board nominees.

Anta Expects Sales To Expand 55 Percent In Half
Anta Sports Products Ltd. said it expects sales to expand not less than 55 percent in the six months ended June 30.

USWE Releases Epic Series Packs For Mountain Biking
USWE released its Epic series packs for mountain biking featuring its proprietary NDM 1.2 harness system, smart organization and multiple size capacity options. The EPIC series comes standard with the NDM (No Dancing Monkey) 1.2 harness system, Elite hydration bladder and gear carry options. The combined NDM and ergonomically designed shoulder straps keep the pack […]

Arc’teryx To Outfit Canadian Climbing Team For International Competition
Arc’teryx Equipment released the official national team uniforms for the Canadian climbing team and climbing Escalade Canada (CEC) athletes for all international competitions. In March 2021, it entered into a multi-year agreement with CEC to support competition climbing at a national level. Arc’teryx will provide apparel for travel, warm-up and competition. The uniforms were tested and […]

Backcountry Partners With Marty’s Ski & Board Shop
Backcountry announced a new venture with Marty’s Ski & Board Shop, a full-service ski and snowboard tuning and repair shop based in Park City, UT, to open this fall in the same location as Marty’s is today. Its founder, Chip Bullen, will remain involved in the business. Founded by Bullen and his wife, the retailer […]

Hoka One One Appoints Global Creative Ad Agency
Hoka One One, a division of Deckers Brands, announced the appointment of FCB, based in San Francisco, CA, as its global creative agency of record.

Superfeet Sells Majority Stake To Westward Partners
Superfeet said Westward Partners had assumed majority ownership of the insole company to support accelerated growth. Superfeet will transition from being 100 percent employee-owned.

REI Presents 2020 Vendor Partner Of The Year Awards
REI presented its 2020 Vendor Partner of the Year Awards. Hoka One One received the Co-Op’s overall 2020 Vendor Partner of the Year award.

USA Cycling Launches 100-Year Anniversary Campaign
USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.

BD-Capital Invests In SportPursuit
SportPursuit, an online private sales club in the UK and Germany focused on active lifestyle and sports products, has secured an investment from BD-Capital, a pan-European, operationally-led private equity firm.

Smith & Wesson’s Fourth-Quarter Sales Climb 67 Percent
Smith & Wesson Brands Inc. reported sales rose 67.3 percent in the fourth quarter and 100.0 percent in the year.

The Beachbody Company Leads Investment In Feed Media Group
The Beachbody Company Group, LLC announced it made a strategic minority investment in Feed Media Group, the company behind Feed.fm, the B2B music licensing subscription service.