Hoka One One, a division of Deckers Brands, announced the appointment of FCB, based in San Francisco, CA, as its global creative agency of record.
The hiring of FCB creates the next expansion for Hoka’s growth that saw a “62 percent year-over-year sales growth through the pandemic,” said the brand in a release.
“As we set our sights on $1B and beyond, it’s the right time to hire Hoka’s first strategic AOR. With a brand as special as Hoka, it was important that we find the right partner who takes the responsibility of brand stewardship to heart. FCB demonstrated a curiosity, passion and deep understanding of Hoka that won us over,” said Wendy Yang, president, Performance Lifestyle Group, Hoka One One and Teva, Deckers Brands.
FCB will begin working with Hoka and its other agency partners immediately and expects the brand’s first global campaign under this new partnership to debut in 2022.
Photo courtesy Hoka One One