SportPursuit, an online private sales club in the UK and Germany focused on active lifestyle and sports products, has secured an investment from BD-Capital, a pan-European, operationally-led private equity firm.

This latest investment into SportPursuit follows the firm’s recent investments into Symprove, the gut health products business, and Ascenti, the UK-based provider of physical and mental wellbeing services. All three investments follow a strategy of investing in companies where changing patterns of consumer behavior and technology disruption are creating growth opportunities.

BD-Capital will partner with the founders and management team of SportPursuit, led by CEO Adam Pikett.

Following the investment by BD-capital, the management team and founders will remain invested in the company. In addition to Pikett leading the company as CEO, Graham Elton, operating partner, BD-capital, will join the team as Chairman.

Photo courtesy SportPursuit