Puma has signed a long-term agreement with NHL All-Star Leon Draisaitl, who will become the first NHL player to join the company as a brand ambassador.
Author: SGB Media

The Renewal Workshop Closes $6 Million Round
The Renewal Workshop announced a $6 million financing round. The round includes Rubio Ventures, Shift Invest, Quadia, Closed Loop Partners, Gratitude Railroad, Portland Seed Fund, Fashion for Good, DOEN, Mosiaco Management, Mistletoe, and Volta Circle.

Big Agnes Commits To 100 Percent Renewable Energy In Colorado And Utah Facilities
Big Agnes announced it had committed to using 100-percent renewable energy to power three U.S. facilities. At its company headquarters, the brand has partnered with the City of Steamboat Springs to purchase renewable energy from its local utility provider, Yampa Valley Electric Association, through its Green Choice Program. The brand currently leases its 6500-square-foot headquarters […]

EssilorLuxottica Completes Acquisition Of Grandvision
EssilorLuxottica, the parent of Oakley, Ray-Ban and Sunglass Hut, closed on its acquisition of GrandVision in accordance with the terms and conditions of the agreements signed on July 30, 2019.

CODI Declares Second Quarter 2021 Distributions
Compass Diversified (CODI) has declared a quarterly cash distribution of 36 cents per share on the company’s common shares.

Intersport Sells The Athlete’s Foot To Arklyz Group, Owner Of Intersocks
Intersport International Corporation (IIC) agreed on a deal to sell 100 percent of The Athlete’s Foot (TAF) retail & e-commerce network to Arklyz Group AG (Arklyz), owner of Intersocks. As part of the deal, IIC and Arklyz have agreed on a close cooperation which will bring synergies and beneficial development for all parties involved.

Rothy’s Opens Store In Chicago
Rothy’s has opened its first Midwest location in the Lincoln Park neighborhood of Chicago.

Patagonia Secures Multi-Year Infinna Supply
Patagonia signed a multi-year sales agreement for Infinna fiber, which is regenerated from textile waste by Infinited Fiber Company.

North Face To Discontinue Futurelight Logo After Legal Battle With Graffiti Artist
The North Face has decided to phase out and discontinue the use of its Futurelight logo following a trademark infringement lawsuit from Futura, the New York-based graffiti artist, over its design.

Aisle Talk Week Of June 28, 2021
“The essence of America — that which really unites us — is not ethnicity, or nationality, or religion. It is an idea — and what an idea it is: that you can come from humble circumstances and do great things. That it doesn’t matter where you came from, but where you are going.” —Condoleezza Rice, former United States Secretary of State, current director of the Hoover Institution at Stanford University.
—From the SGB Family to yours,
we wish you a very Happy and Safe July 4, 2021.

Clarus Completes Rhino-Rack Acquisition
Clarus Corp. completed the acquisition of Australia-based Rhino-Rack Pty Ltd. The company also amended and upsized its existing senior credit line.

Escalade Sports’ Onix Signs Extension With Pro Pickleball Association
Onix Pickleball announced that it had extended its partnership with the Pro Pickleball Association through 2023. The Dura Fast 40 Pickleball will continue to be the Official Ball of PPA Tour events through 2023.

Beyond Pulse Forms Strategic Advisory Board
Beyond Pulse announced forming an Advisory Board of sports industry professionals who will provide strategic direction for its business, including growth in the sports wearable technology industry and refining its digital and content executions.

Velofix Announces Direct Program Partnership With QuietKat Bikes
Velofix announced a new partnership in their Direct program with QuietKat, the e-bike manufacturer based in Eagle, CO.
KUIU x Nevada Department of Wildlife Complete Third Conservation Direct Initiative
KUIU intends to preserve hunting for generations with the latest effort from its Conservation Direct program. Conservation Direct is a conservation initiative consisting entirely of company and customer-funded efforts, using every dollar invested to complete each project. These directives are based on environmental needs identified by organizations in the game and habitat management categories to […]