KUIU announced the release of its redesigned Chugach TR Rain Gear Series. This is the brand’s latest offering of breathable, packable rain gear for ultralight hunting. The streamlined design offers lower weight/bulk when packed and with the addition of Torain technology, the waterproofing, durability and breathability are increased making for unsupported backcountry hunts. The Torain […]
Author: SGB Media
Orvis Launches Helios Blackout Collection For Fly Anglers Looking For Specialized Rods
Orvis announced the launch of its Helios Blackout Rod collection hand-built at its Rod Shop in Manchester, VT. The rods provide users with scenario-specific equipment to match the intended use. “The research and development team at the Orvis rod shop is always curious and looking for ways to push the envelope of fly rod design […]
Primary Arms Expands Facilities, Appoints Chief Merchant
Primary Arms said it is expanding by adding new facilities following a year of record growth and also appointing a new chief merchandising officer.
Garmin’s Q2 Revenues Climb 53 Percent
Garmin Ltd.’s earnings increased significantly in the second quarter as sales jumped 53 percent. Among segments, Fitness grew 40 percent, Outdoor climbed 57 percent and Marine gained 66 percent. Garmin strongly raised its outlook for the year.
Shimano Sees 65 Percent Revenue Gain In First Half
Shimano reported net income grew 79.5 percent in the first half of 2021 as sales ran up 65.2 percent. Bicycle Components sales grew 73.4 percent while fishing tackle sales gained 38.4 percent. The Japanese-based company raised its guidance for the year.
Houdini Partners With EON And YKK Technology To Connect Products In Circular Apparel System
Swedish circular sportswear brand Houdini is “setting a new standard for product circularity” digitizing its One Parka, launching August 2021, and committing to “digitizing and connecting all its garments to the cloud by 2023” as part of the company’s pledge to transition its entire ecosystem to 100 percent circular by 2030. Made possible by a […]
Twisted X Welcomes Sustainability Strategist
Twisted X, a Twisted X Global Brands company, announced it had hired Kristy Rosica as sustainability strategist, a new role created in 2021 to support the company’s pledge to “protect the planet through the use of eco-forward materials and innovative practices.”
Colorado Yurt Company Breaks Ground On New Headquarters
Colorado Yurt Company celebrated the official groundbreaking at its new company headquarters in Colorado Outdoors with employees and their families, local and state officials and dignitaries, Colorado Outdoors neighbors and company founders Dan and Emma Kigar. The future home of the company will include 30,000 square feet of space, including a manufacturing floor, offices and […]
OrthoLite Announces Zero Waste Initiative
OrthoLite said it “recognizes a powerful opportunity to lead the sustainability revolution in footwear.” Among one of several actions that will be announced in 2021, OrthoLite unveils its Zero Waste Initiative. OrthoLite an insole supplier for “over 350 footwear brands worldwide, across all categories—athletic, running, comfort, golf, lifestyle, and fashion—are also used “in more than […]
Ignik Announces Forest-Safe Propane-Powered Firepit
Ignik has released a new product, the FireCan, a portable propane-powered firepit that replaces traditional wood fires for a safer, more contained campfire experience. “We’ve seen a huge increase in the popularity of firepits in recent years as people look to create that quintessential campfire experience in a more convenient and controlled way,” said Peter […]
Selk’bag Hires Brand Manager
Selk’bag announced it has hired Alexandra De la Torre as brand manager focused on marketing and e-commerce.
VIM & VIGR Launches Fall 2021 Compression Sock Collection For Daily Wellness
VIM & VIGR announces the launch of its fall 2021 collection of graduated compression socks, leg sleeves and tights, hitting at retail in August. “Our fall 2021 collection is designed to showcase your personal style while boosting wellness,” said Michelle Huie, founder, VIM & VIGR. “Personal wellness has become top of mind in the past […]
Mantra Labs Partners With Camp Gladiator
Mantra Labs announced a new partnership with Camp Gladiator (CG), a fitness platform and wellness community, for 2021. The partnership includes being the “official nutrition partner” of its CG Games which “brings together over 15,000 athletes nationwide to test endurance, strength, agility, and speed.” “There is an overwhelming sense of community with Camp Gladiator and a […]
Nike Signs Projected No. 1 NBA Draft Pick
Nike has signed an endorsement deal with Cade Cunningham, the projected top overall pick in the 2021 NBA draft.
Winchester’s Sales Double In Second Quarter
Olin Corp. reported sales at its Winchester ammunition segment slightly more than doubled in the second quarter, to $404.0 million compared to $192.6 million in the second quarter of 2020.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal