Backcountry has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport and Steep & Cheap. Most recently, Girish served as a principal at TSG Consumer Products, Backcountry’s financial and strategic partner.
Author: SGB Media

Peloton Launches Own Apparel Brand
Peloton announced it is launching Peloton Apparel, the company’s first collection made almost entirely of its own private label products.

Cirrus Cycles Announces Employee Promotions
Cirrus Cycles, Inc., makers of Kinekt Suspension Components, promoted Evan Wert, Jeremy Facer and Kelsey Lampe.
American Outdoor Brands’ Q1 Revenues Climb 20 Percent
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Zumiez’s Q2 Sales Expand 7 Percent
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Hibbett Promotes Jared Briskin To Executive Vice President
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Lululemon Will Hit 2023 Goal Two Years Early
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Eagle Creek Sold To Travis Campbell
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