Strava announced it has hire David Swain as vice president of content strategy. Swain was Instagram’s first head of global communications.
Author: SGB Media

Everlane Appoints CEO
Everlane appointed Andrea O’Donnell, former president of Ugg, as CEO. Michael Preysman, Everlane’s founder and former CEO, will become executive chair while taking on a sustainability-focused role.

Chaos/CTR Strengthens Partnership With Adams Group Sales and Marketing
Chaos/CTR has extended its partnership with Adams Group Sales and Marketing covering sales representation for the Chaos and CTR brands in the Northwest United States including Northern California and Nevada.

Ross Stores Appoints CFO
Ross Stores, Inc. announced that Adam Orvos, currently group senior vice president, supply chain administration, is being promoted to executive vice president and chief financial officer, effective October 1, 2021.
Davison’s Shoes And Verco Sporting Goods To Shutter
Davison’s Shoes/Verco Sporting Goods in Nevada, MO will be closing its doors after 64 years in business as founders, Marvin and Betty Davison, plan to retire.

New Balance Partners With British Universities and Colleges Sport (BUCS)
New Balance has formed a five-year sponsorship contract with British Universities and Colleges Sport (BUCS), the governing body for higher education sport in the United Kingdom.

REI Appoints Chief Diversity And Social Impact Officer
REI Co-op announced that Wilma Wallace has been promoted to chief diversity and social impact officer, effective immediately. Wallace has served as the retailer’s general counsel and corporate secretary since 2017.

Fanatics Trading Cards Raises $350 Million
Fanatics has raised $350 million for its trading card company, Fanatics Trading Cards. The round values the new venture, which has yet to release any product, at $10.4 billion, according to sources familiar with the talks. Josh Luber, co-founder of sneaker marketplace StockX, will join Fanatics Trading Cards as co-founder and chief vision officer.

Louisville Slugger Creates Hitting Lab And Bat Fitting Center
Louisville Slugger announced a new sponsorship with Louisville-based Norton Sports Performance for the opening of a diagnostic and analytic swing lab for baseball and fastpitch softball players.

Authentic Brands Group Appoints Footwear Unlimited As New Frye Footwear Partner
Authentic Brands Group announced the transition of its footwear license for Frye to Footwear Unlimited.

NPD Report: Golf Equipment Sales Surge Through August
Golf equipment dollar sales grew by 37 percent from January through August 2021 compared to the same period a year ago, reported The NPD Group. Year-over-year sales of golf club sets and balls grew by 37 percent and 27 percent, respectively.

New Belgium Celebrates 30th Anniversary With Chaco Footwear Collection
Chaco Footwear and New Belgium Brewing Company announced the release of the Chaco x New Belgium 30th Anniversary Collection. The limited-edition sandal collection pays homage to New Belgium’s 30th anniversary—-this is their third collaboration and their most extensive to date. The collection features two limited-edition prints, Wild Mountain Taupe and Wild Ride Amber. Wild Mountain Taupe […]

Puma’s CEO Sees Potential To Double Revenues
In an interview with the German-language Handelsblatt newspaper, Bjorn Gulden, Puma’s chief executive, said the sports brand has the potential to double its sales to more than €10 billion to $11.5 billion in the long term.

Stio Celebrates 10 Year Anniversary
Stio, headquartered in Jackson, WY, is celebrating its 10th anniversary timed with the FW2021 season. Stephen Sullivan founded Stio in 2011 with a vision to create apparel for living the mountain lifestyle experience. His first collection debuted with 16 styles in 2012 and a staff of ten. Today, the company has 200 styles in its […]

Amazon Expands Offerings Under Its Halo Fitness Subscription Service
Amazon announced expansions to its Amazon Halo fitness subscription service with three additions to the offering: Halo View, a health tracker; Halo Fitness, a service for interactive home video workouts, and Halo Nutrition, a personalized, guided meal planner.