Longtime official sponsor Schutt Sports has renewed with the National Fastpitch Coaches Association (NFCA).
Author: SGB Media

IFit Partners With Boston, Chicago, London, And New York City Marathons
IFit announced multi-year partnerships with the organizations behind four of the Abbott World Marathon Majors to become the Official Connected Treadmill and Digital Fitness Content Subscription partner of the Boston, Chicago, London, and New York City Marathons.

ARMS Software Merges With A Better Way Athletics
HBG Core Holdings, owner of ARMS Software, announced the acquisition of A Better Way Athletics, headquartered in Cleveland, TN. A Better Way Athletics will continue to operate as a stand-alone organization within the portfolio of HBG Core Holdings.

Pro Football Focus Secures Investment
Pro Football Focus (PFF), the sports analytics firm owned by broadcaster and former NFL player Cris Collinsworth, sold a minority stake to private equity firm Silver Lake.

Maine Outdoor Brands Appoints New Board President
Maine Outdoor Brands (MOB), the outdoor business alliance working to strengthen Maine’s outdoor recreation economy, said Kay Henry has succeeded Jim Hauptman as board president.

University Of Minnesota Duluth Extends Partnership With Under Armour
The University of Minnesota Duluth (UMD) announced that its partnership with Under Armour and Universal Athletic has been extended through 2028.

MDV Sports Moves Into New Offices, Adds To Regional Service Technician Team
MDV Sports, the parent of Marker Dalbello and Völkl, has relocated to a new office space at the River Mill Commercial Center, in Lebanon, NH.

McCann Worldgroup Names Nike’s Alex Lopez As President And Global Chief Creative Officer
McCann Worldgroup appointed Nike’s marketing veteran Alex Lopez as president and global chief creative officer. Lopez spent 23 years at Nike, most recently as global vice president of brand marketing and global men’s creative director.

Adidas Partners With Parley And Primaloft On Terrex Sustainability And Hike Collection
According to a recent report published by the United Nations, eight million tons of plastic end up in the ocean every year. In a virtual presentation, Adidas Terrex previewed the launch of its FW21 sustainability and hike outdoor apparel collection designed to help end plastic waste. In collaboration with Primaloft and Parley For Oceans, the […]

Isbjörn Of Sweden Appoints Sourcing & Production Manager
Isbjörn of Sweden has recruited ex-H&M product developer Selma Jakobsson as its new sourcing and production manager.

Gnarly Sports Nutrition Transitions To Recyclable Steel Packaging
Gnarly Sports Nutrition announced that it is moving all product packaging from plastic tubs to recyclable tin coated steel cans inspired by the fact that “steel has the highest recycling rate of any material, with around 71 percent being repurposed compared to 8 percent of plastics,” said Gnarly. “Unlike plastic, steel can be recycled […]

Oros Collaborates With Former Astronaut On Limited-Edition Jacket
Oros announced its collaboration with former NASA astronaut Fred Gregory on the limited-edition C41 Flight Jacket. Named after Space Launch Complex 41, the jacket uses modular Solarcore insulation inspired by the spacesuits worn by NASA astronauts. It comes with a certificate of authenticity signed by Gregory, with 10 percent of every purchase benefitting the Astronaut […]

Nike Founder Phil Knight And Former Nike Executives Launch NIL Firm Supporting Student-Athletes
Several University of Oregon alumni and donors, including Nike Co-founder Phil Knight, Pat Kilkenny, Ed Maletis, Jim Morse, and the Papé Family, announced the formation of Division Street, Inc., a sports venture that will assist Oregon student-athletes in monetizing their NIL. The venture includes former Nike executives.

Olin Corp. Announces Changes To Its Board of Directors
Olin Corporation announced that Matthew S. Darnall and W. Anthony Will were each elected as a new director by Olin’s Board of Directors to serve on Olin’s Board effective immediately.

Smith & Wesson To Relocate Headquarters To Tennessee
Smith & Wesson Brands, Inc. announced it is moving its headquarters and areas of operations to Maryville, TN in 2023. Smith & Wesson has been based in Springfield, MA since 1852.