McCann Worldgroup appointed Nike’s marketing veteran Alex Lopez as president and global chief creative officer.
Lopez spent 23 years at Nike, most recently as global vice president of brand marketing and global men’s creative director.
According to McCann’s statement, Lopez most recently being at the helm of the “Dream Crazy,” “Equality” and “You Can’t Stop Us” campaigns. He also led efforts to launch new sports categories that included Nike Skateboarding, the brand’s launch into digital sport via the FuelBand, and its entry into long-form entertainment by co-founding and leading Waffle Iron Entertainment.
Lopez’s work has won creative marketing awards, including multiple Emmy nominations and two Emmy’s, eight Cannes Grand Prix Lions, a D&AD Black Pencil, the Effie 5 For 50, One Show Brand Of The Year, and others. His work has been added to the permanent collection of the Museum of Modern Art in NYC.
He will start at McCann on November 1.
“We are looking at a broader future and what it means for us to be a leader in the business of creativity,” said Bill Kolb, chairman and CEO, McCann Worldgroup. “Bringing Alex on board allows us to redefine the role of global chief creative officer and sets us on a path to help our network, and our clients, plan an even greater creative future for their brands and businesses. It will define how we do business, what the future of integrated marketing looks like, and how we measure our success.”
Suzanne Powers, president and global chief strategy officer, McCann Worldgroup, said, “Alex’s fluency in how to harness creativity on behalf of an iconic global brand, rallying the best creative ideas and implementing them across platforms internally and externally at scale, positions him to be an incredible resource for our creative, strategy and business leaders across our agency networks. Alex sits at the convergence of advertising and culture and he will help ensure our clients’ brands earn a meaningful role in people’s lives.”
“I am thrilled to move from the most exciting consumer brand in the world to one of the most creative and effective marketing companies in the world,” said Lopez. “I see a tremendous opportunity to not only partner with the incredible creative talent in place globally across the agencies but to help lead McCann Worldgroup to be the most important partner to its clients and relentlessly pursue creativity based on a holistic and strategic understanding of their client’s businesses.”
Photo courtesy McCann Worldgroup, Illustration courtesy Alex Lopez