Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company and maker of Overlanding and camping equipment, launched its Box Braai/BBQ Grill. The free-standing fire pit-style grill offers a space-saving design for open fire cooking with ease of transport. A “Braai” is a traditional South African phrase meaning social gathering where people cook, […]
Author: SGB Media
Adidas Launches New Share Buyback Program
Adidas said its board has decided to launch an additional share buyback program following the completion of a share buyback program launched in July. Starting on October 18, 2021, the company plans to buy back shares worth €450 million until the end of the year.
Reid Bikes Hires New Product Manager
Reid Bikes hired Leon Stimpson as its first product manager. Stimpson recently headed up product development at Forme Bikes.
Mindbody To Acquire ClassPass
Mindbody, headquartered in San Luis Obispo, CA, said it has entered into an agreement to acquire ClassPass, the fitness membership subscription service.
Report: Gymshark Exploring IPO
The U.K.-based fitness apparel and athleisure brand Gymshark is in preliminary talks with banks and institutional investors over a potential IPO, according to Sky News.
Salt Life To Open Five Stores
Delta Apparel Inc. announced plans for five new wholly-owned retail stores for its beach lifestyle brand, Salt Life. Storefronts in Florida, South Carolina and Alabama are expected to open early next year.
Sportsman’s Warehouse Appoints Interim CFO
Sportsman’s Warehouse Holdings, Inc., which agreed in January to be acquired by Bass Pro, said in a regulatory filing that Jeff White has been appointed vice president of finance, chief accounting officer and interim chief financial officer of the company,
Carver Skateboards Names New President
Carver Skateboards has hired Dave Root as its president. Root was previously general manager for Absolute Board Co. and brings with him two decades of industry experience and process implementation having helped to manage skate hardgoods brands Penny, Z-Flex and Arbor Skateboards.
Poshmark Acquires Suede One
Poshmark Inc. acquired Suede One, a platform that combines machine learning, computer vision and human review to virtually authenticate sneakers. Suede One said its employees would join the Poshmark team.
Vuori Secures $400 Million Investment From SoftBank
Southern California-inspired activewear brand Vuori announced a $400 million investment from SoftBank Vision Fund 2 at a valuation of $4 billion. The funding will support the launch of Vuori’s international expansion in 2022 and a goal to open more than 100 new stores in the U.S. over the next five years
Tonal Announces LeBron James As An Investor And Brand Partner
Tonal announced that LeBron James has signed on as an investor and brand partner. The partnership was marked by the launch of a campaign featuring the Los Angeles Laker’s basketball star.
Play It Again Sports Parent’s Q3 Income Expands
Winmark Corporation, the parent of Play It Again Sports, announced its net income for the quarter, ended September 25, 2021, of $10.08 million, or $2.67 per share, compared to a net income of $9.4 million, or $2.43, a year ago.
Xponential Fitness Acquires Body Fit Training
Xponential Fitness Inc. announced that it had acquired Body Fit Training, an Australia-based fitness franchisor for $44 million in cash on the balance sheet and debt from its existing senior secured loan facility.
Pear Sports Acquires Aaptiv
Pear Sports announced the acquisition of Aaptiv, the workout app. Aligned with the acquisition, Life Fitness has added to its equity investment in Pear and will distribute Aaptiv through its sales and marketing partnership.
Mountainsmith Appoints Senior Designer And Industry Veteran
Mountainsmith announced it had hired industry veteran Rio Telge as senior designer, responsible for its design plans for 2022 and beyond.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal