Thor Industries Inc. announced the promotion of Todd Woelfer to SVP and chief operating officer.
Woelfer joined Thor in 2012 and has served in a number of roles including general counsel. As COO, Woelfer will lead corporate initiatives including its innovation and data strategies, marketing, corporate sustainability and responsibility (ESG), performance and synergies from existing and future acquisitions, and corporate strategic initiatives.
“Todd has been our general counsel but, for years, he has been instrumental in our enterprise operations, including in key areas such as our M&A activity, innovation and a number of other key initiatives that drive our global strategy. From the time he started with us, his passion for our growth strategy created a broad range of responsibilities. The number of strategic mission-critical items that we manage at corporate has grown tremendously since 2012 when our current management team started together and our consolidated net revenue was a little over $2 billion to fiscal 2021 when our net revenue was over $12 billion. When we considered our future strategic journey over the next five to ten years, our management team realized we needed a key manager dedicated to these crucial initiatives. Todd was quickly identified as the right leader for this important role. While he understands the importance of our strategic initiatives and is often a key leader in developing them, he also understands the strategic value of Thor’s highly decentralized business model, the crucial importance of our dealer relations and our focus on the retail customer experience. In many ways, this is an announcement and acknowledgment of a role that Todd has grown into at Thor,” explained Bob Martin, President and CEO.
“This is an exciting opportunity for me at an incredibly important time for our company. I’m a firm believer in Thor’s decentralized business model that has proven to be the not-so-secret sauce to our success. That will never change. Our management teams and hard-working team members at our operating companies are the keys to our success. It’s a time of significant disruption and transformation in many industries and in the RV Industry in particular. This presents an incredible opportunity for Thor. As we focus on delivering our industry-leading products to our dealers and retail customers, we have to think today about how we continue to lead in the future. That is what this role is all about. My acceptance of this role was based in large part on my knowledge that Bob will continue to lead our company throughout the remainder of my career. His visionary leadership is what has transformed this company into an international market leader. I very much look forward to years of continued success and growth with our leadership team led by Bob and including both Colleen (Zuhl, CFO), and Ken (Julian, SVP administration/HR),” added Woelfer.
Simultaneously, the company announced the promotion of Trevor Gasper to vice president, general counsel and secretary. Gasper joined the company in 2017 after 12 years at a private firm where his practice focused on representing RV manufacturers, including Thor.
“Trevor has established himself as a key leader for our legal team as well as the Corporate management team. He has also served in a lead role in all major M&A transactions since joining Thor. Trevor understands the challenges of balancing the deliverables of a legal team with our business needs and is a great steward of our brand and reputation.” Offered Woelfer in announcing the promotion. “Thor’s legal team strives to be a value-add to our business. Under Trevor’s leadership, I’m very confident in the team’s continued ability to deliver value throughout the organization.”
Thor Industries is a major manufacturer of recreational vehicles.