Xponential Fitness Inc. announced that it has recently signed a Master Franchise Agreement in New Zealand for three of its brands: CycleBar, StretchLab and Rumble.
The agreement provides the Master Franchisee with the opportunity to license at least 30 studios across the three brands to potential franchisees in New Zealand over the next ten years. Xponential has over 2,000 open studios worldwide, operating in ten countries and across four continents.
The New Zealand Master Franchisee, Boutique Fitness Studios NZ Ltd., is a wholly-owned subsidiary of Boutique Fitness Studios Pty, Ltd., Xponential’s Master Franchisee in Australia for CycleBar, StretchLab and Rumble, which is run by CEO Matt Gordin.
“New Zealand is a natural extension of our existing agreement in Australia for Cyclebar, StretchLab and Rumble. We are confident that Matt Gordin and his entire franchise team will continue their successful development in this new, fitness-conscious market,” said John Kersh, chief international development officer, Xponential Fitness.
This agreement also extends Xponential’s existing promotional arrangement with the entertainment industry duo, the Stafford Brothers, whose involvement in Australia has resulted in franchise territory signings for the Rumble brand.
Matt Gordin, CEO, Boutique Fitness Studios Pty. Ltd., is on track to expand Xponential Fitness’ reach into New Zealand. “We are motivated to bring world-class boutique fitness offerings to New Zealand and build upon our successful platform of Xponential brands already present in Australia,” said Gordin.
Xponential Fitness continues to expand into international markets with studio launches in Saudi Arabia, Japan, South Korea, Dominican Republic, Spain, and Australia, with future studios planned for Germany and Singapore. This growth was accelerated by the recent acquisition of its tenth boutique fitness brand BFT, an Australia-based functional training and strength-based fitness franchisor with over 130 studios currently operating in Australia, New Zealand and Singapore.
Xponential Fitness’ portfolio of boutiques includes Pilates, CycleBar, Row House, AKT, YogaSix, Pure Barre, Stride, Rumble, and BFT.