Survey Finds Runners Value Sports Sponsors

A survey conducted by Elevent found that runners are more sponsorship savvy than the general public, including having a more positive perception of sponsors and a willingness to work with them.

Macy’s Accelerates Off-Mall, Small-Format Strategy

As part of its Polaris strategy, Macy’s announced that it would open four off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store with curated offerings, and the first dual Market by Macy’s and Macy’s Backstage off-price location.

Nordstrom Names Two Executive Leaders

Nordstrom, Inc. promoted Deniz Anders to senior vice president and chief marketing officer and Nina Barjesteh, formerly a senior executive at Dick’s Sporting Goods, as president of Nordstrom’s product group.

Flight Club Reopens In Los Angeles

Flight Club Los Angeles has undergone extensive remodeling and reopened two years after COVID and civil unrest closed the location, according to the Los Angeles Times.

Arcade Belt Company Shifts To Repreve Recycled Polyester

Arcade, the belt manufacturer, announced that all of its belts would be made with Repreve. The shift will have a smaller footprint on the environment without sacrificing comfort, durability or functionality. “Throughout our journey to design and make uncomplicated, genius belts, we have consistently kept our focus on doing everything we can as a team […]

Thrill One Sports & Entertainment Acquired

Fiume Capital and Juggernaut Capital Partners announced the acquisition of Thrill One Sports & Entertainment from The Raine Group and Causeway Media Partners. Dyrdek Machine, UFC president, Dana White and television producer Craig Piligian have co-invested with acquisition financing provided by Prudential Private Capital.

G-Form Debuts Pro-S Vento Soccer Shin Guard

G-Form, the sports protection brand, introduced its next-gen Pro-S Vento soccer shin guards for adults and kids for the 2022 season.  Using G-Form’s patented SmartFlex Technology, the Pro-S Vento’s sculpted design offers flexibility and lighter weight. The guards come in  Black, White, Neon Pink, and Mint and adult sizes S-XL and kids sizes S/M-L/XL. G-Form’s […]