Hayes Performance Systems, the maker of brakes, suspension systems, wheels, and cycling components, announced the addition of Jake Segrin to the bike group’s marketing team as marketing manager, Americas.

Segrin has over eight years of experience in the outdoor power equipment industry, including his last role as business development manager at Scag Power Equipment.

Darren Campbell, president, Hayes Bicycle Group, said, “This is an exciting time for Hayes as our growing team continues to focus on delivering high-performing products and best-in-class customer service. Jake’s diverse marketing skillset, especially in the digital world, is a welcomed addition as our markets continually evolve in how we all interact together. Manufacturers need to be closer than ever to our consumers to tell our story and hear their feedback. Jake will be a great help to advance this and our other brand initiatives at Hayes Performance Systems.”

Based in Mequon, WI, Hayes Performance Systems owns and operates Hayes, Manitou, Reynolds, ProTaper MTB, and SUNringlé brands with domestic and international manufacturing.

Photo courtesy Hayes Performance Systems