The Outdoor Recreation Roundtable released its 2022 Annual Report outlining what it said was an “incredible year for the record-breaking $862 billion outdoor recreation industry.”
Author: SGB Media

Walmart To Bump Average U.S. Minimum Wage To $17.50
In a note sent Tuesday to all U.S. employees, Walmart outlined plans to bump its average hourly wage to more than $17.50 (reportedly a range of $14 to $19 per hour). The national minimum hourly wage is $7.25.
Gordini Enters Performance Sock Category For Fall 2023
Gordini entered the performance sock category for Fall 2023, introducing socks for men and women in the ski and hiking categories. Having invested in an Italian knitting technology that strategically aligns yarns for performance and comfort in the knitting process, Gordini brings its proprietary applications, previously limited to medical accessories, to the active outdoor consumer. […]
Industry Analyst Matt Powell To Launch Consulting Firm
Matt Powell, VP and senior industry advisor for sports at The NPD Group, shared with SGB Media, that he is leaving the company to start a consulting firm called Spurwink River.
Fitness Chains Dominate Entrepreneur’s Franchise 500 Ranking
Planet Fitness, F45 Training, Crunch, Orangetheory Fitness, and Anytime Fitness were the top-ranked fitness chains, among others, that landed on Entrepreneur’s Franchise 500 rankings for 2023.
Outdoor Research Launches OR Pro On Amazon
Outdoor Research reported it partnered with Retail Bloom to launch OR Pro on Amazon.
Dunham’s Sports Set To Re-Open Storefront In Escanaba
Dunham’s Sports is scheduled to reopen its remodeled store in Escanaba, MI on January 27 with over three times the floor space as the previous footprint.
The Athlete’s Foot Expands Marketing Team
The Athlete’s Foot promoted Darius Billings to VP of marketing and community engagement for its Strategic African American Retail Track Program and Cassidy Dansberry to marketing manager, effective immediately.
Strava Acquires Outdoor Adventure Mobile App Company
Strava acquired Fatmap, a mobile app for outdoor enthusiasts, giving its subscribers access to the full offering.
Pard Optics Inks Partnerships For Nationwide Sales Rep Coverage
Pard Optics secured U.S. nationwide rep agency coverage with the Blaze Sales Group, Hays and Associates, H&G Outdoors, and Odle Sales, providing the company with added sales support in all 50 states.
Dickies Adds Four To Marketing Team, One Hire To Direct To Consumer Effort
Dickies added new hires to its marketing and consumer direct teams.
Richard Lipsey Inducted Into NSSF Hall Of Fame
Lipsey’s Founder, Richard Lipsey, was inducted into the National Shooting Sports Foundation Hall of Fame last week during the shooting sports industry’s annual SHOT Show in Las Vegas, NV.

Sporting Goods Study Warns A 2023 Recession Could Hurt Industry Players
In its third-annual study focused on the sporting goods industry, the WFSGI and McKinsey documented the comparatively strong results delivered by the industry over the last two years but warn that potential recessionary conditions could derail progress for industry players in 2023.

Adidas x Burning Cart Society Reminds Golfers Of Nature’s Importance To The Game
Adidas’ will introduce a limited-edition apparel collection of Adicross products in collaboration with the Burning Cart Society partly made with natural and renewable materials. Shaun Madigan, global director, Apparel, Adidas Golf, said: “We’re continuing to push forward with the way we use materials to ensure we’re designing products in balance with the planet. The ethos […]
Report: Hanesbrands Undergoes Layoffs
Hanesbrands confirmed to the Triad Business Journal that it had laid off an unidentified number of employees at its headquarters in Winston-Salem, NC as it navigates a “very challenging environment.”