Matt Powell, VP and senior industry advisor for sports at The NPD Group, is leaving the company to start a consulting firm called Spurwink River. He told SGB Media that his last day with the company is January 31, 2023.

“I want to help the industry with strategy, concept and execution. I will be offering consulting and advisory services to the retail industry, with a focus on merchandising and marketing,” Powell wrote in a LinkedIn post. “I also will advise the stock market on topics in retail. I am available for board work as well. Projects are already in development, so stay tuned.”

SGB Media reached out to Powell to get his view on the market and how he sees adding value for brands and retailers in his new venture.

“The sports industry is going through some dramatic changes,” Powell shared. “I want to help brands and retailers navigate these treacherous waters, and I will bring an independent, experienced voice to their aid.”

Powell joined NPD in 2014. Previously, he was an advisor with SportsOneSource, LLC, an analyst at SportScanInfo, and an editorial voice at Sports Executive Weekly for over 12 years. Earlier in his career, he was a merchant for Modell’s Sporting Goods,, Sportsmart, Sneaker Stadium, and Jordan Marsh during his 50-year career in retail and sporting goods.