St. Croix Rod announced that Justin Sterner and the team at Outdoors East have taken over sales representation throughout New England for conventional rods and fly fishing in the states of Maine, New Hampshire, Vermont, Connecticut, Massachusetts, and Rhode Island.
Author: SGB Media

Adidas Originals x Bad Bunny Release Campus Wild Moss Shoe
To celebrate Bad Bunny’s performance and the shoe that left its mark on the Coachella Valley Music and Arts Festival, Adidas x Bad Bunny return with the global launch of Campus Wild Moss timed with Spring season colors. Contoured outsoles, three stripes and casual style for days showcase “class Campus footwear but this time with […]
Yeti Board Member Resigns
Yeti, Inc. said in a regulatory filing that Tracey Brown gave notice of her resignation from its Board of Directors effective May 4 for reasons related to her other professional responsibilities.

Gnarly Nutrition Launches Hydrate Electrolyte Powder In Limited Run Flavors
Gnarly Nutrition launched two limited-edition flavors of its electrolyte supplement, Gnarly Hydrate, in Salted Margarita and Lemonade. Customers selected the new flavors and are the first to be released in a series of limited-edition flavors. Gnarly reported it surveyed “nearly 5000 customers” who selected Salted Margarita and Lemonade as their top two flavor picks. Gnarly […]

Columbia Sees Solid Q1 Growth But Earnings And Outlook Suffer On Inventory Woes
Columbia Sportswear said consumer demand in many areas of their business remained strong in the first quarter, with international markets showing resilience and the outlet store business in the U.S. generating healthy growth as consumers seek out value and promotions in the marketplace. Columbia lowered the high end of its EPS outlook to account for higher SG&A expenses.

Skechers Confirms Doja Cat Is The Brand’s First Artist-in-Residence
“Skechers has given me a new canvas to create, and I can’t wait to show everyone what we are building,” said Doja Cat, who wore a custom dress made from deconstructed Skechers Uno fashion sneakers during her performance at the TIME100 gala in New York on Wednesday night. Grammy award-winning Doja Cat made her first […]

Adidas Originals To Release Second Collab With Sporty & Rich
Adidas Originals and the Los Angeles, CA-based label Sporty & Rich present a second collaborative collection centered on “cutting through the chaos of modern life.”The designs seek to “stand for an entire way of living,” with a “carefully considered selection” of footwear and apparel. Vintage sportswear references are present throughout the Adidas Originals x Sporty […]
Faxon Firearms Appoints Manufacturers Rep Agency
Faxon Firearms hired Tim Bailey & Associates as the company’s manufacturer representative.

Thule’s First-Quarter Sales Decline 27 Percent
Thule Group reported earnings fell 48 percent in the first quarter as sales fell 27 percent on weakness in the bike category tied to high inventory levels in the channel.
Easton Launches 2023 Ghost Double Barrel With Special Numbered Launch Edition
Easton Diamond Sports 2023 Ghost* Double Barrel fastpitch bat is scheduled to drop on May 11 with a limited edition launch numbered to 1,000, releasing on Easton.com on April 27. “We are excited to transform the hottest bat in fastpitch history again,” said John Loeffler, Easton bat category manager. “The new Ghost Double Barrel brings […]

Newell Brands Outdoor & Recreation Core Sales Fall 27 Percent In Q1; Swings To Loss
The Newell Brands Outdoor & Recreation segment, home to Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo, generated net sales of $270 million in Q1 compared with $388 million in the prior-year period. Normalized operating income was $13 million, or 4.8 percent of sales, compared with $50 million, or 12.9 percent of sales, in the prior-year period.

Winchester Ammo Sales Decline 14 Percent In Q1 On Weaker Commercial Business
Winchester sales for the first quarter 2023 declined 14.1 percent to $366.5 million compared to $426.7 million in the first quarter 2022. Winchester segment earnings were down 48.6 percent to $61.0 million.
Igloo Builds Momentum In Sustainability Moving Through 2023
Igloo hosted its fourth annual Eco Event, where attendees learned about the global impact of the brand’s ongoing sustainability efforts and saw its expanded line of coolers made with recycled materials, including sustainable softside styles. This year’s event also showcased an eco-friendly collection in collaboration with Peanuts, timed with Arbor Day and Igloo’s fourth Parks […]
OnX Backcountry Unveils Mobile Route Builder Tool
OnX Backcountry, the navigation and discovery App, now includes Route Builder, a route creation tool that allows users to create a route with two clicks on web and mobile devices. Because onX Backcountry’s mapping platform and Route Builder engine are built on a “robust proprietary dataset,” the App generates routes at “exceptionally high speeds,” with […]
Dickies Makes Three Key Product Leadership Appointments
Dickies has made two new appointments and one internal promotion to their product leadership team. The appointments come on the heels of the early April announcement that saw Todd Dalhausser, previously president of VF Corp’s Altra footwear brand, named as the new president of Dickies.