Shred. entered into strategic partnerships with ILP Inc. in Japan, Helia Trade in the Czech Republic, 4Seasons Sports in Poland, and The Group Distribution in Italy, expanding the brand’s global distribution network.
Author: SGB Media
G-Form Launches Signature Softball Collection with Fastpitch Star Sierra Romero
Designed in collaboration with Romero, G-Form released the Sierra Romero Signature Fastpitch Elbow Guard.
Tumi Introduces New Silhouettes in 19 Degree Aluminum Collection
This latest chapter in Tumi’s Essentially Beautiful campaign highlights the newest 19 Degree Aluminum styles, including the Backpack, the Compact Carry-On, the Briefcase, and Minaudiere.
New Balance Hits $6.5 Billion in 2023; Nearly Doubles Sales Since 2020
The company delivered double-digit record growth in every global market in 2023, reaching $6.5 billion in annual sales, a 23 percent increase from 2022.
EXEC: S&P Issues Damning Report on the Health of TNF and Vans Parent
S&P Credit Rating analysts lowered their forecast for VF and now believe the company will have to sell “sizeable brands” to meaningfully reduce leverage in the near term.
Veldskoen Shoes Founders Re-Acquire Brand from Mark Cuban, Ashton Kutcher
Veldskoen Shoes opened a U.S. headquarters in Atlanta to expand the business stateside. The initiative comes after the founding families re-acquired the brand in late 2023.
Skechers Partners with Vexx on Limited-Edition Collection
Known to the world as Vexx, Vince Okerman’s “doodles” take their inspiration from various sources, including the legendary American artist Keith Haring.
EXEC: Saucony to See Big Decline in 2024 Before Recovery
The fourth quarter was tough for Saucony as sales fell 13.4 percent (-13.7 constant-currency) to $105.1 million, from $121.3 million in the prior-year corresponding quarter.
National Golf Course Owners Association appoints new Board Member
The NGCOA recently selected Bobby Jones Links Founding Partner Whitney Crouse to serve on its Board of Directors. He has spent over three decades developing, building and managing golf properties.
Sturm, Ruger Sees Inventory Levels Grow as Distributor Inventory Decreases
Sales of new products, which include only major new products that were introduced in the past two years, represented 23 percent of firearm sales in 2023 14 percent of sales in 2022.
Idea Ranch Promotes Three Employees to Account Supervisors
Idea Ranch, the advertising, PR and consumer insights company serving the outdoor industry, promoted Kevin Waggoner, Dillon Jones and Katie Murphy to Account Supervisors.
Planet Fitness Q4 Profits Grow as Revenue Inches Up Amid Executive Moves
Franchise segment revenue increased 13.9 percent and Corporate-Owned Stores segment revenue increased 15.9 percent, while Equipment segment revenue decreased 25.5 percent, netting 1.4 percent growth for the quarter.
Planet Fitness Chief Financial Officer to Retire
The news comes a day after Planet Fitness reported to the SEC that former CEO and 20-year company veteran Chris Rondeau resigned from the company’s Board of Directors over job cuts and authority provided the interim CEO.
EXEC: Globe Int’l Swings to H1 Profit on Margin Gains, Cost Cuts
The work put in at Globe over the last year looks like a microcosm of the work ahead for much larger active lifestyle entities like VF Corporation and Wolverine Worldwide. Globe is proving it works.
Urban Outfitters Opens $60 Million Fulfillment Center In Missouri
Urban Outfitters, Inc., whose portfolio includes Urban Outfitters, Anthropologie and Free People, began operations at its new 600,000-square-foot fulfillment center for Nuuly, the company’s women’s clothing rental brand, in Raymore, MO
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal