Nautilus Relaunches BowFlex Brand with New Brand Identity

Nautilus, Inc. relaunched its BowFlex brand identity with new visuals and philosophy, linking it to the idea that “fitness isn’t about fitting into a pair of jeans or someone else’s idea of perfection; it’s about feeling good every time you move.”

Iron Valley Supply Hires Account Manager

Iron Valley Supply hired Paul Noble as an account manager. He has a sales background in the electronics and automotive industries and spent the last decade working in bridge construction and inspections.

Timberland Launches New Wayfarer Sunglasses

Timberland Eyewear introduced black acetate Wayfarer frames with contrasting metal detailing and polarized lenses. Model #TB9316 is available in Matte Gunmetal/Green Polarized (09R), Matte Black/Smoke Polarized (02D) and Matte Dark Ruthenium/Brown Polarized (13H). Features include the Timberland logo, universal shapes and uncluttered silhouettes. Lens Width, 61 mm; Bridge Width, 15 mm; Temple Length, 140 mm. […]

Orvis Launches Therapeutic RecoveryZone Dog Beds

Orvis, the home and travel dog products, fly-fishing and outdoor apparel retailer, launched its RecoveryZone dog bed. The company was one of the first to commercialize the dog bed in the U.S. in 1977. “We’ve built the best dog bed on the market for maximum rest and recovery,” said Brandon Jorgensen, product designer at Orvis. “We […]