Brand taps fellow Canadian and NBA All-Star, Shai Gilgeous-Alexander to launch the campaign as the company’s newest global brand ambassador.
Author: SGB Media
Brunt Workwear Moving into Wholesale Market to Expand Reach
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
EXEC: Nike Inc. Set to Cut Approximately 1,600 Jobs in Restructuring Effort
As part of the company’s broad restructuring program, which it first announced in December, Nike will cut about 2 percent of its workforce to lower expenses as demand for the brand comes under pressure.
Outdoor Specialty Retailer Slim Pickins Outfitters to Relocate Store
“We are excited to be on the ground floor of the growth in the tri-cities area … And it’s extra sweet to be located next door to the historic Smokestack Restaurant, where my parents hosted their wedding rehearsal dinner in 1991.” —Heather Dawes, Co-Owner, Slim Pickens Outfitters
EXEC: Sebago, Superga, Briko Parent Sees Sharp Global Declines Cut Into Royalties
BasicNet S.p.A., the parent of the Sebago, Superga, Briko, Kappa, K-Way, Jesus Jeans, and Sabelt brands, reported aggregate sales of Group brands products declined 10.4 percent to €1.14 billion. The Americas region fell 35 percent.
EXEC: Fenix Outdoor Swings to Q4 Loss as Sales Shrink, Costs Increase
The company’s Brands segment, which includes Fjällräven, Royal Robbins, Hanwag, and Fenix Outdoor, had sales of €47.3 million in the fourth quarter, falling 14.8 percent from €55.4 million in the prior-year fourth quarter.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
New Era Cap Introduces 2024 Collections for MLB Season
Each team will tell its franchise story by the design of its batting practice cap.
Outdoor Master Signs Snowboarding Star as Brand Ambassador
Outdoor Master, the outdoor gear brand and an official supplier to the US Ski Team, signed Noah Victor, the 21-year-old snowboarding sensation, to its team of brand ambassadors for the third consecutive year.
Outdoor Cap Hires Promo and OC Sport Rep
With over 30 years working in the sports and promo industry, Pat Foster is Outdoor Caps Promo and OC Sports rep covering the Pacific Northwest.
EXEC: Inside Yeti’s Thought Process on the Mystery Ranch Deal
Regarding the acquisitions of Mystery Ranch and Butter Pat Industries, Yeti management said both transactions were completed in Q1 of this year, utilizing cash on hand for a combined consideration of $48.5 million.
January U.S. Census Bureau Retail Data Shows Consumers ‘Still Engaged’
January prices for goods reportedly came down, which affects sales figures even if the same number of items are sold, and increased prices for services pulled dollars away from retail purchases.
Authentic Inks Reebok UK/Ireland Apparel License with Source Sport
This partnership will deliver an expanded range of Reebok apparel that aligns with consumers’ active lifestyles in the UK and Ireland.
Crunch Franchise Opens Newest Location in Eugene, OR
Crunch Eugene, a 45,000-square-foot fitness facility in Springfield, OR will open in the Shoppes of Gateway Mall.
EXEC: Yeti Hires Layne Rigney to Oversee Softgoods and Mystery Ranch
An industry veteran, most recently, Rigney was a board member at Sea to Summit and Marucci Sports but shifted his focus to the Yeti role in January 2023.
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