Innovative Eyewear, Inc., the manufacturer of ChatGPT smart eyewear under the Lucyd, Nautica, Eddie Bauer, and Reebok brands, signed Emmanuel Ogbah as brand ambassador. Ogbah plays for the NFL as a defensive end for the Miami Dolphins.
Author: SGB Media
Fabletics GM Moves to MeUndies as Chief Revenue Officer
MeUndies reported it hired Ariel Stoddard as chief revenue officer, leading performance marketing and customer experience, reporting to Founder and CEO Jonathan Shokrian.
Equinox Appoints Health Advisory Board
The Health Advisory Board includes top medical and wellness experts, academic professionals, and industry leaders who “provide insights and guidance that continue to inform Equinox’s holistic approach to a high-performance lifestyle.”
EoS Fitness opens Two Gyms in Texas
The new gyms reportedly bring 90,000-plus square feet of fitness space to Texas, keeping EoS on track to open 50 new gyms in the Greater Houston Area and DFW Metroplex.
Globe International Makes Key Appointments as CFO Readies Exit
Globe International Limited, a global producer and distributor specializing in apparel, footwear and skateboard hardgoods, made two leadership hires due to the resignation of its CFO and Company Secretary Jessica Moelands, effective December 31, 2023, as announced on September 1.
Gerber Gear Hires Marketing Chief
Gerber Gear, based in Portland, OR, hired Ash Williams as the outdoor brand’s new head of marketing, effective December 4. Williams was, most recently, the VP of marketing at Grundéns.
Outerstuff’s Debt Ratings Lowered on Default Risk
S&P Global Ratings reduced the debt ratings on youth licensed sports apparel maker Outerstuff LLC as a missed payment on its term loan is expected to constitute a default. The rating agency noted that Outerstuff received an extension of the maturity of its term loan that is expected to provide “some liquidity relief.”
Yamaha U.S. Marine Business Names Senior Manager in Financial Planning
Yamaha U.S. Marine Business Unit hired Chris Postanowicz as senior manager of Marine Financial Planning and Analysis.
3Step Sports Acquires EDP Soccer
3Step Sports acquired EDP Soccer, reporting that the merger will make the company the “largest owner-operator of youth soccer leagues in the United States.” EDP Soccer also owns International Sporting Events and New York Club Soccer.
La Sportiva Releases New Skis and Alpine Touring Boots for 2024
La Sportiva is releasing four new ski models for 2024—Capo, Tempo, Sorriso, and Salto, and two new lightweight alpine touring boots, Kilo and Stratos Hybrid.
Vuori Opens Stores In New York City and Chicago
Vuori opened new stores in New York City and Chicago, representing a second location for the brand in each city. The NYC store opened on the Upper East Side, the Chicago storefront in Lakeview.
Sports Direct Parent Acquires Menswear Retailer John Anthony
Frasers Group, the U.K.-based parent of Sports Direct, reported it acquired John Anthony, a U.K.-based retailer offering a mix of designer collections from new and established labels.
Nike Extends Agreement with University of Cincinnati
Nike, Inc. reported it extended its sponsorship agreement with Cincinnati University through 2029. The new program begins in 2025, with Nike providing the team uniforms, shoes and other accessories to the Cincinnati Bearcats.
KastKing Taps Macalanda as Social Media and Influencer Strategist
KastKing hired marketing and social media influencer RJ Macalanda as social media and influencer strategist. Macalanda has reportedly seen “explosive growth and viewership from his start-up fishing brand, Fish Boss.”
Sam’s Club to Reopen Store In Grapevine, TX
Sam’s Club reported plans to reopen in Grapevine, TX, in late 2024 after closing the store due to storm damage incurred in December 2022.
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