Polaris brings back Ranger Crew XP 1000 Waterfowl Edition and announces Ranger Crew XP 1000 NorthStar Texas Edition.
Author: SGB Media
OrthoLite Expands Patent Protection for Hybrid Technology Line
As of April 2, 2024, OrthoLite holds three design patents protecting the visual aesthetics of its Hybrid line against knock-off products, and should competitors try to challenge its IP claim.
Unrivaled Sports Acquires YTH Sports
With the acquisition of YTH Sports, Unrivaled Sports reported that “it expects to welcome nearly 600,000 athletes and 1.2 million attendees in 2024 through its 13 owned and operated properties.
Storyteller Overland Acquires Taxa Outdoors, Names CEO
The L Catterton-backed combined entity will “empower new generations of underserved and underrepresented customers to elevate their experiences and pursue their passions in the outdoors.”
Gymguyz Expands Nationwide across 39 New Cities
This includes openings in Newport Beach, CA; Cape Coral and Bonita Springs, FL; Main Line, PA; Knoxville, TN; and San Antonio, TX.
EXEC: Sports Direct Parent Looks to Expand Presence in the Netherlands
Frasers Group has signed a deal to acquire Dutch sports retailer Twin Sport BV as it looks to expand its footprint across the Benelux region and beyond. Frasers currently has five stores in the Netherlands under the Sports World banner.
Macy’s Inc. Appoints Two New Board Members as Acquisition Talks Move Forward
Investor Arkhouse Management nominees Ric Clark and Rick Markee have been appointed to the Macy’s Inc. Board of Directors, heading off a broader proxy fight, while Macy’s and Arkhouse move forward with buy-out talks.
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
EXEC: Nike and Lululemon Fight Teen Perceptions as Smaller Brands Take Share
With all the conversations about Wall Street darlings Lululemon and Nike stumbling this spring after recent earnings reports for their most recent quarters, it is interesting to read the hard data supporting or countering early reactions.
Fitness Ventures LLC Upgrades Crunch Fitness Locations in Louisville KY
Crunch Fitness franchisee Fitness Ventures, LLC has completed extensive renovations and expansions at its Dixie and Middletown locations in Louisville, KY
U.S. House Passes the EXPLORE Act to Expand Outdoor Recreation Access
The Act’s passage through the House “represents a historic moment as it is the first outdoor recreation-specific bill package, and it achieves this without cost to taxpayers.”
The Beachbody Company Offers Buy/Download Fitness Programs With No Subscription
“We want to serve people with a flexible business model that allows them to consume our content and achieve outcomes in whatever way works best for them.” —Carl Daikeler, Co-Founder and CEO, BODi
HanesBrands Inc. Extends Mass Channel Apparel Partnership with Duke
The partnership renews HanesBrands’ exclusive rights to sell Duke’s fanwear in the mass retail channel for another five years.
The Curling Group Acquires Grand Slam of Curling from Sportsnet
New ownership group backed by elite international curlers to invest in growing the sport.
Riddell Introduces Premium Axiom Helmet Line with Improved Impact Response
Exclusively available for NFL athletes starting in the 2024 season, Axiom3D is a set of new models that “leverages the comprehensive protective system of the Axiom, coupled with proven 3D-printed lattice liner technology.”
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