Visitation to America’s national parks in 2018 exceeded 300 million recreation visits for the fourth consecutive year. The 318.2 million recreation visits total is the third highest since record keeping began in 1904.
Author: SGB Media
Nike To Sign Female Soccer Star From Australia
Nike is set to sign Sam Kerr, the standout Australian female soccer player, to an endorsement contract of more than AUS$1 million a year. The 25-year-old will become the primary athlete Nike uses in their marketing in Australia, according to the Sydney Morning Herald.
Easton Partners With College Fastpitch Teams
Easton announced its partnerships with over 96 college fastpitch programs across the country, including 59 Division I NCAA and 5 programs in the pre-season top 25 rankings. Since 1969, Easton has been committed to supporting college softball. Easton is excited to be building upon its existing relationships and continuing to add more elite programs to […]
2019 Copp-Dash Inspire Award Grant Recipients Announced
The Copp-Dash Inspire Award on Wednesday announced the 2019 winners of the climbing grant established in memory of American climbers Jonny Copp and Micah Dash, who were killed in an avalanche in China in May 2009 along with filmmaker Wade Johnson.
Southern Wesleyan Announces Partners With Adidas And Vision Sporting Goods
Southern Wesleyan University, based in Central, SC, said Adidas would become the official outfitter of the Warriors beginning with the 2019-20 academic year. Vision Sporting Goods will design and service the athletic department exclusively.
Puma Golf Expands Relationship With Arnold Palmer
Puma Golf and Arnold Palmer Enterprises announced a multi-year partnership to design, develop and distribute co-branded apparel, footwear and accessories, that will honor the legendary golfer’s legacy for years to come.
Academy Sports Signs On As Presenting Sponsor Of Bassmaster High School Series
Academy Sports + Outdoors announced a partnership with B.A.S.S. that will help both organizations continue to grow the sport of fishing for years to come.
Urban Outfitters’ Q4 Earnings Tops Wall Street’s Target
Urban Outfitters Inc. reported income on an adjusted basis rose 20.2 percent to $90.2 million, or 83 cents a share, from $75.0 million, or 69 cents, a year ago. Wall Street’s consensus estimate was 78 cents.
Ross Stores Q4 Comps Up 4 Percent
Ross Stores Inc. on Wednesday reported sales for the 13 weeks ended February 2 were $4.1 billion, with comparable store sales up 4 percent over the 13 weeks ended February 3, 2018. This increase was on top of a 5 percent gain in last year’s fourth quarter.
Peak Resorts Unveils 2019/20 Season Pass
Peak Resorts Inc. on Wednesday announced the debut of the Peak Pass—its multi-mountain season pass—for the 2019/20 season. All six Peak Pass options for the upcoming season are available for sale effective March 6.
VF Corp. Appoints Luis Benitez To Newly Created Position
VF Corp., which is in the process of moving its headquarters to Denver, CO, has appointed Luis Benitez to the newly created position of vice president of governmental affairs and global impact.
John Walbrecht Unpacks Clarus Corp.’s ‘Superfan’ Brand Strategy
John Walbrecht, president of Clarus Corp., spoke with SGB recently about the holding company’s focus on “superfan” brands—product-centric disrupters such as Black Diamond that have carved a niche as market leaders with fiercely loyal customers.
Look Good. Do Good … Sperry Bionic Collection
Sperry has taken the brand’s sustainability efforts one step further with the release of a new footwear collection for men, women, and kids available at retail this month. Drawing on a heritage of innovation and devotion for the sea, Sperry launched an ongoing sustainability effort, Look Good. Do Good. The campaign’s first step is a […]
Eastern Tennessee State Partners With Nike And BSN Sports
Eastern Tennessee State said Nike and BSN Sports have partnered to become as the official apparel, footwear & equipment provider for Buccaneer athletics.
Bogs Sees Revenues Rebound In 2018
Wrapping up a bounce-back year, Bogs saw sales surged 34 percent in the fourth quarter to wind up ahead 10 percent in the year. The brand finally benefited from timely winter weather while also finding success extending into non-winter styles.
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