Author: SGB Media

Nuun Sponsoring Sarah True, Kayla Kobelin And The Smashfest Queen Team

January 27, 2019 SGB Update

Nuun announced its support of the next generation of female athletes with the sponsorships of Sarah True, Kayla Kobelin and the Smashfest Queen Team. Nuun will be providing resources, including critical hydration and nutrition support, for these inspiring athletes and advocates across their training, racing, and recovery needs.

NRF: Consumer Super Bowl Spending Expected To Be Down Slightly

January 27, 2019 SGB Update

American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in the Super Bowl next month, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

Industry Veterans Launch RANGR Creative to Support Brands at Independent Retail

January 25, 2019 SGB Update

Focused on building brand awareness and driving sales at specialty retail, outdoor industry veterans launch a new category of marketing agency, RANGR Creative. With over 40 years of combined experience in the industry working for brands and retailers in sales and marketing leadership positions, Wes Allen, Matt DeWitte and Megan Baumeister have a unique blend of skills and knowledge. RANGR is committed to working with brands to build localized seasonal marketing campaigns at premium independent retailers. 

Running Industry Association Announces the RIA KICK Show

January 25, 2019 SGB Update

The Running Industry Association (RIA) announced they will host a working show for their members titled, the RIA KICK Show. The inaugural show, to be held in June 2019 in Denver, CO, will feature 26 presenting brands and have space for 96 retail attendees.

Mammut To Open Sales & Marketing Office In Denver

January 25, 2019 SGB Update

Swiss outdoors brand Mammut on Friday announced a new regional sales and marketing office in Denver, CO. After assessing customer and consumer needs in North America, the brand is excited to branch closer to many key accounts as well as consumers utilizing life-saving avalanche gear.

Bass Pro Appoints Mike McDermott As New President

January 25, 2019 SGB Executive SGB Update

Bass Pro Shops said Michael P. McDermott, a former executive at the Lowe’s home-improvement chain, will replace Jim Hagale as president. McDermott will guide the next phase of the integration of Bass Pro and Cabela’s and accelerate the outdoor retailer’s omni-channel efforts.

Aisle Talk Week Of January 21

January 25, 2019 SGB Executive

Top headlines from the active lifestyle industry you may have missed this week, including, Emerald Expositions saying that after canceling Interbike, it is considering two options that could bring a bike element to either the Outdoor Retailer Winter or Summer Market.

Première Vision Launches New ‘Sports Show’ In Portland, OR

January 25, 2019 SGB Update

Premiere Vision announce the launch of the Premiere Vision Sport Show – a trade show for sportswear offerings in the American market. Hosted in Portland, OR, the first Premiere Vision Sport Show is slated for August 14 through 15 of this year, running alongside The Materials Show.

Ted Ligety, Carlo Salmini Discuss Shred.’s New Path

January 24, 2019 SGB Executive

Olympian Ted Ligety and Carlo Salmini, the duo who founded helmet and goggle brand Shred. in 2006, spoke with SGB this week about the Park City, UT-based company’s refresh that includes an updated logo and sharpened focus on customer centricity yet remains true to its roots. Here’s what they told us about the new leg of the company’s journey.

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