PGA Tour Superstore, the country’s leading retailer of golf and tennis equipment, apparel and accessories, announced the opening of its first store in Boston and the New England region.
Author: SGB Media
Adidas, Foot Locker Partner To Create Shoes
Adidas and Foot Locker to create a new initiative that re-envisions the future of creativity and speed with the assistance of Adidas Speedfactory USA and Germany. Beginning this month, Adidas and Foot Locker will co-create consumer-inspired Adidas Made For (AM4) shoes across the country at various cultural events and sport moments throughout the year.
Varsity Spirit Announces Acquisition of Director’s Showcase International
Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, today announced its acquisition of Director’s Showcase International (DSI), the largest wholesale distributor of marching band accessories and color guard equipment in the world. Financial terms were not disclosed.
Clarus Corp. Sees Q4 Exceeding Guidance
Clarus Corp. again lifted its guidance for the year ended December 31 due to healthy revenue increases in the fourth quarter. The gains were led by 8 percent growth from Black Diamond and 14 percent growth from Sierra Bullets.
Under Armour To Sponsor Catholic University
Under Armour reached a five-year apparel agreement with Catholic University Athletics in Washington, D.C. through BSN Sports.
Puma Signs Multi-Year Partnership With Egypt Football Association
Puma has signed a new multi-year partnership with the Egyptian Football Association, which will see the brand once again team up with Africa’s most successful team.
BSN Sports Add Birmingham’s Pennant Sports
BSN Sports, a division of Varsity Brands, has finalized the acquisition of Birmingham, Al-based Pennant Sports, Inc. Pennant, previously named JP Sports, has been serving team customers since 1989, and is a leading distributor of team sports apparel and equipment in the Birmingham, AL metro area.
SG Helmets Announces Rebrand To Light Helmets
Safer Sports, LLC announced that it is rebranding as “Light Helmets.” The change follows Safer Sports’ acquisition last September of the assets of SG Helmets, the fifth largest manufacturer of football helmets in the world and a longtime leader in sports helmet safety technology.
Caleres Amends Credit Agreement
Caleres announced it has entered into an amendment of its credit agreement, which extends its senior secured asset-based revolving credit facility to January 2024, reduces upfront and unused borrowing fees, provides for less restrictive covenants, and offers more flexibility.
Retail Reports Roundup – January 21
A stack of retail surveys and studies arrived just in time for last week’s NRF Big Show in New York City. Research included the arrival of the “Emerging Male ‘Power Shopper” as well as retail developments with artificial intelligence, mobile apps, smart speakers, fulfillment technologies, personalization, card-not-present fraud and more.
Spalding Named Official Basketball Of Canadian Elite Basketball League
Spalding and the Canadian Elite Basketball League entered into a three-year partnership agreement that makes Spalding the Official Basketball of the CEBL.
Head Sport Acquires Advanced Sports Enterprises’ Assets
Head Sport, the Austrian firm best known for its skis and tennis rackets, has acquired Advanced Sports Enterprises (ASE), the parent of Performance Bicycle and cycling brands including Fuji, SE Bikes, Kestrel, and Breezer, for $21.5 million at a bankruptcy auction.
Antigua Signs License Agreement With U.N. Clothing Company
The Antigua Group, Inc., one of the nation’s leading designers and marketers of lifestyle apparel under the Antigua brand, announced that it has signed a license agreement with U.N. Clothing Company LLC to produce Antigua branded underwear, swimwear and loungewear.
Adidas Launches Sports Accelerator Program
Adidas announced the launch of its new sports accelerator program “Platform A” at Station F, the world’s largest start-up campus located in Paris. Thirteen start-ups have been selected to work with Adidas on new business initiatives for the sports industry starting in January.
Puma Establishes New North American Headquarters
As part of its growth, retention and recruitment strategy, Puma North America Inc. announced plans to establish a new North American headquarters in Somerville, MA in 2021. The new headquarters will bring together two Puma offices, currently based in Boston and Westford.
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