Spalding and the Canadian Elite Basketball League entered into a three-year partnership agreement that makes Spalding the Official Basketball of the CEBL.
Author: SGB Media
Head Sport Acquires Advanced Sports Enterprises’ Assets
Head Sport, the Austrian firm best known for its skis and tennis rackets, has acquired Advanced Sports Enterprises (ASE), the parent of Performance Bicycle and cycling brands including Fuji, SE Bikes, Kestrel, and Breezer, for $21.5 million at a bankruptcy auction.
Antigua Signs License Agreement With U.N. Clothing Company
The Antigua Group, Inc., one of the nation’s leading designers and marketers of lifestyle apparel under the Antigua brand, announced that it has signed a license agreement with U.N. Clothing Company LLC to produce Antigua branded underwear, swimwear and loungewear.
Adidas Launches Sports Accelerator Program
Adidas announced the launch of its new sports accelerator program “Platform A” at Station F, the world’s largest start-up campus located in Paris. Thirteen start-ups have been selected to work with Adidas on new business initiatives for the sports industry starting in January.
Puma Establishes New North American Headquarters
As part of its growth, retention and recruitment strategy, Puma North America Inc. announced plans to establish a new North American headquarters in Somerville, MA in 2021. The new headquarters will bring together two Puma offices, currently based in Boston and Westford.
Mindbody Recognized For Advancing Women in the Workplace
Mindbody Inc., the technology platform for the fitness, beauty and wellness services industries, announced that it is one of 230 companies selected for the 2019 Bloomberg Gender-Equality Index (GEI) which distinguishes companies committed to transparency in gender reporting and advancing women’s equality.
Swiss Running Brand On To Sponsor Newly Re-Branded Zap Endurance
On, the Swiss running shoe brand, announced a new sponsorship partner with run club ZAP Endurance, formally known as ZAP Fitness, through 2021.
Altra Signs World Champion Obstacle Course Racer And Ultrarunner
Altra signed world champion obstacle course racer Amelia Boone to its Elite Team. Boone has won the Spartan Race World and Toughest Mudder championships.
Sears’ Unsecured Creditors Object To Lampert’s Deal To Save Company
The official committee of unsecured creditors said in a court filing it opposed the sale to chairman Eddie Lampert and asked court permission to file under seal a complaint against ESL for years of misconduct.
Adobe: U.S. Holiday Online Sales Grew 16.5 Percent
AdobeAnalytics reported that $126 billion was spent online this holiday season (November 1 – December 31), an increase of 16.5 percent year-over-year. Smartphones drove half the traffic (51 percent) for the first time ever, accounting for nearly a third (31 percent) of revenue, 34 percent growth year-over-year.
Fanatics Signs Apparel Partnership With University Of Florida
Fanatics has signed a new apparel deal with University of Florida, making it the school’s primary partner for licensed merchandise
Fossil Sells Smartwatch Technology To Google For $40 million
Fossil Group announced its plan to sell to Google for $40 million intellectual property (IP) related to a smartwatch technology currently under development by Fossil Group.
We Are Nations Acquires Sector Six Apparel
Esports retail and merchandise company We Are Nations recently acquired Sector Six Apparel, an esports apparel brand specializing in jerseys and custom team wear.
Superdry Appoints Former Nike Executive As Creative Director
Superdry appointed former Nike executive Phil Dickinson as creative director, effective January 22. He will guide Superdry’s product design and brand experience.
Sisu Magazine Launch Targets Broader Outdoor Audience
Coalition Snow will celebrate the release of its first magazine, Sisu, with a launch party at the upcoming Outdoor Retailer show in Denver on January 29.
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