Outdoor and lifestyle socks brand Darn Tough Vermont on Monday announced the appointment of Jim Decker as chief technology officer and John LeBourveau as director of human resources.

Decker will serve as a key member of the Darn Tough Vermont executive leadership team and as a trusted strategist and technology visionary. Decker brings more than 25 years of experience leading technology systems and teams with companies ranging from Purdue Pharma to Burton Snowboards.

As HR director, LeBourveau will lead Darn Tough Vermont’s HR team, while maintaining and elevating a culture of purpose and high performance among the brand’s community of 263 employees. LeBourveau’s experience encompasses more than 25 years of overseeing human resources for premium, high-growth consumer products brands and social impact-minded companies like Stonyfield Farms, and Vermont-based Ben & Jerry’s and Seventh Generation.

“Darn Tough Vermont continues to blow past our growth trajectories,” says Ric Cabot, president and CEO of Darn Tough Vermont.  “Along with the excitement of intense expansion, we’re focused on adding the right people that support our values and local community.”