Equinox announced the expansion of its signature Precision Run program with a Flatiron, New York City-based studio devoted solely to the format, with plans to scale nationally.
Author: SGB Media
Kohl’s Partners With Weight Watchers
Kohl’s announced a new, strategic collaboration with WW, formerly Weight Watchers, to pilot a variety of health and wellness offerings to help customers and Kohl’s associates on their wellness journeys. The projects include the debut of its first in-store WW Studio, the introduction of WW Healthy Kitchen products at select Kohl’s stores and on Kohls.com, as well as subsidized WW Freestyle program memberships for Kohl’s associates through Kohl’s Healthy Rewards.
NFL Sponsorship Revenue Reaches $1.39 Billion For 2018-2019 Season
Total sponsorship spending on the National Football League and its 32 teams rose 5.1 percent to $1.39 Billion in the 2018-2019 season, according to IEG research. This follows a 5.9 percent gain last year and outperformed the industry, which averaged 4.1 percent y-o-y gains.
Harlem Globetrotters And Baden Sports Announce Multi-Year Partnership Renewal
Baden will remain the Official Ball of the Harlem Globetrotters through 2023; Baden and the Globetrotters will launch “It All Starts with a Ball” campaign to help kids start their journey with a basketball.
Debut … Tony Romo x Skechers Super Bowl Commercial
Tony Romo’s Super Bowl debut will extend beyond the broadcast booth during Sunday’s CBS telecast, where he’s also set to appear in a new Skechers Sport Slip-on footwear commercial.
Camping World Holdings Rolls Out Gander RV Super Centers
Camping World Holdings Inc. in an update said it has opened 12 Gander RV locations since the first opened in Kenosha, WI in the late summer of 2018. Eleven more are planned to open soon.
Fanatics Specialty Shop Arrives On Walmart.com
Wal-Mart is introducing the Fan Shop by Fanatics on Walmart.com. The site will offer hundreds of thousands of items from professional sports leagues, including NFL, NBA, MLB, NASCAR and MLS, and top brands, including Nike, New Era, Majestic and Fanatics.
Champion Recruits Magic Johnson For Centennial Anniversary Campaign
Champion is partnering with sports legend Magic Johnson to support its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team. As part of the campaign, Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team.
Firearms Background Checks Drop In December
FBI background checks, as adjusted by the NSSF, continued their trend of year-over-year declines, falling 7.8 percent in December to 1.49 million from 1.62 million in December 2017 on an NSSF-adjusted basis.
Puma Appoints Chief Sourcing Officer
Puma has promoted Anne-Laure Descours to chief sourcing officer and member of the management board. Puma’s Chief Operating Officer Lars Radoor Sørensen has stepped down to pursue other interests.
Sentry Products Group Appoints VP Of Sales
Sentry Products Group announced that Steve Hoffa has joined the firm as vice president of sales. Hoffa, formerly with Alpha Guardian (Cannon Safe/GunVault/Stack-On) and BLACKHAWK!, brings 20 years of sales and operations experience to the team.
RubLine Marketing Hires Bo Adams
RubLine Marketing announced the hiring of Bo Adams as marketing director for their portfolio of brands.
Leatherman Launches Ambassador Program
Leatherman Tool Group Inc. announced the launch of its first-ever ambassador program featuring “a collective of passionate storytellers, each embodying Tim Leatherman’s spirit of unwavering perseverance and commitment to hard work.”
Dissent Labs Socks To Be Distributed By Sidas Technologies
Sidas Technologies NA, Inc. has been named the new distributor for Dissent Labs winter socks for both the United States and Canada.
Adidas Signs Four Female Hockey Players
Adidas signed four female hockey players, Brianna Decker and Kendall Coyne Schofield from the U.S. Women’s National Team and Canada women’s national team members Rebecca Johnston and Renata Fast.
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