Top headlines from the active lifestyle industry you may have missed this week, including the National Football League naming New Era Cap as the official outfitter of the NFL Scouting Combine. Under Armour had held exclusive rights as the NFL Scouting Combine’s official apparel outfitter since 2009.
Author: SGB Media
Lululemon To Repurchase Shares from Advent International
Lululemon Athletica Inc. announced that it has agreed to repurchase one million shares of its common stock in a private transaction with funds affiliated with Advent International Corporation.
Hastings College Teams Up With BSN Sports, Nike
Hastings College based in Nebraska entered into a multi-year partnership agreement with BSN Sports to supply athletic apparel and equipment through Nike.
Talkoot Secures $1.65 Million In Seed Funding
Talkoot, a cloud-based content production platform that works with Adidas, Mountain Hardwear, Dr. Martens and other active lifestyle brands, announced that it has closed a $1.65 million seed round of finance to accelerate sales and marketing and drive product development.
PHIT Act Making Quick Progress In New Congress
Momentum behind the Personal Health Investment Today (PHIT) Act continues, as 24 members of the House and Senate have signed on as cosponsors in the two weeks since it was introduced.
ClubReady, Mayweather Boxing + Fitness Announce Strategic Partnership
ClubReady and Mayweather Boxing + Fitness announced a strategic partnership to enhance the fitness club experience for all Mayweather members and franchisees.
NBCUniversal Launches Content-Driven E-Commerce Marketplace With Golf Channel
NBCUniversal on Thursday launched a content commerce platform with Golf Channel called “Shop with Golf.” The new e-commerce venture offers brands an alternative to reach massive and targeted audiences while presenting shoppers with a new way to engage with their favorite brands, shows, personalities, players and network.
Athleta, Well+Good Launch Wellness Collective
Athleta on Thursday announced the launch of Wellness Collective, a new take on wellness experiences created in partnership with Well+Good. Wellness Collective will bring together female thought leaders and innovators in four key elements of holistic wellness that fuel overall health and athleticism
National Hockey League, William Hill Announce Multiyear Partnership
Sportsbook operator William Hill US on Thursday announced a strategic partnership agreement with the National Hockey League (NHL), naming William Hill as an “Official Sports Betting Partner of the NHL.”
Stage Stores Accelerates, Expands Off-Price Store Conversion Strategy
Stage Stores Inc. on Thursday announced that, following strong results for both the nine off-price conversions completed in 2018 and the 37 off-price conversions completed in the first quarter of 2019, the company is accelerating and expanding the rollout of its off-price growth strategy.
Professional Tennis Registry Elects Two New Board Members
Professional Tennis Registry (PTR) on Thursday announced the election of two new directors-at-large—Lynne Rolley and Martin Van Daalen—to the PTR board. Rolley and Daalen were elected at the organization’s annual general membership meeting and will serve three-year terms. Leo Alonso was re-elected to another three-year term, and Karl Hale was named president.
UNC-Chapel Hill Selects Hanesbrands Inc. As Primary Licensed Apparel Partner
The University of North Carolina at Chapel Hill has selected Hanesbrands Inc. as the University’s primary licensee for apparel products.
’47 Opens Alley Store At Citizens Bank Park
Sports lifestyle brand ’47 has opened its official team store in Citizens Bank Park in Philadelphia, PA. The home of the Philadelphia Phillies welcomes the ’47 Alley Store just in time for Opening Day; the store is located in Ashburn Alley next to the left field gate.
KastKing Names Al Noraker VP Of Business Development
Fishing tackle company KastKing has created the position of vice president of business development and appointed Al Noraker, previously director of product development, to this new role.
Mikaela Shiffrin’s Record-Setting Season Fuels Popularity of #LEKISHIFFRINSELFIE Instagram Promotion
BUFFALO, NY (March 28, 2019) – LEKI congratulates Mikaela Shiffrin on her most successful season yet on the 2018-19 Alpine skiing World Cup tour — most victories in a season (17); most career women’s slalom wins (40); only skier to claim the overall, super-G, giant slalom and slalom championship in one winter. Along with Shiffrin’s success […]
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