Lululemon Athletica has quietly closed its men’s-only stores in New York City and Toronto. A Lululemon spokesperson told Bloomberg customers respond better to Lululemon “as a dual-gender brand.”
The spokesperson added, “We continually test and learn at Lululemon — which is what we did with the men’s stores.”
The Toronto store opened in December 2016 and closed last year. The men’s location in lower Manhattan opened in 2014 and was consolidated into a larger store about nearby.
Lululemon in spring said it’s aiming plans to more than double its men’s revenues by 2023. In the first quarter, Lululemon men’s same-store sales grew 26 percent.
Photo courtesy Lululemon