Denver, CO-based tech startup Alpine Media Technology on Monday announced a new partnership with long-time ski industry marketing professional Richard Thompson to further expand its reach into the ski resort market with skier information technology platforms.

Thompson has been in the ski industry for more than 40 years, starting as a Copper Mountain ski instructor and eventually becoming one of the pioneers in the ski advertising and skier information systems fields.

He is the founder of Keeplan Experiential Marketing, having led the way for both traditional and digital information platforms that provide critical information for ski resort customers, as well as developing unique new methods for brands to market on-mountain to those highly desirable target audiences.

“I am extremely impressed with Alpine Media’s leadership, technology, and unique approach to solving the customer information challenges faced by ski resorts,” Thompson said. “I look forward to joining the AMT family to help place this
technology on mountains all over the world.”

“We are confident that Richard’s experience and relationships will result in immediate impact for both our company and our resort partners. I look forward to collaborating with Richard as we aim to add over 10 new resort partners for this next season,” said Garin Gustafson, director of marketing for Alpine Media Technology.